"レシピ" App Store Keywords Research Case | ASOTools
×

"レシピ" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “レシピ” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aukey”, “rockabye”, “electrical”, “ppsc”, “color picker”, “gta sa cheater”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “レシピ” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword レシピ from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
人気レシピ 7 24 250+ 190
たこやきコロタン ~秘密のレシピ~ ≤5 30 1 1
明治手作りチョコレシピ ≤5 19 250+ 184
無料レシピ ≤5 12 250+ 128
料理 レシピ 記録 ≤5 7 249 134

The search volume of the core keyword レシピ in Google App Store reached 34, its difficulty level reached 10, and the number of apps related to it reached 249, among them, there are 119 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
クックパッド-No.1料理レシピ検索アプリ クックパッド 55 46
2
DELISH KITCHEN - 無料レシピ動画で料理を楽しく・簡単に delish kitchen 9 32
3
クラシル - 料理をレシピ動画で簡単に 献立 31 17
4
All Recipe recette 41 18
5
Magimix Connect magimix cook expert xl recettes ≤5 22
6
E・レシピ 料理のプロが毎日無料で献立レシピ提案 献立 31 17
7
Cookpad - Create your own Recipes coped 50 45
8
Cookmate (formerly My CookBook) - Ad-Free рецептов 38 6
9
Oh She Glows - Healthy Recipes oh she glows 23 11
10
SideChef: Recipes, Meal Planner, Grocery Shopping sidechef 6 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
n 70 85 250+ 94
currys 68 13 250+ 65
newyork time 66 27 250+ 228
bussfeed 61 48 250+ 226
buzz feed 61 36 250+ 186

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix  netflixxl 93 30
2
Netflix nèlix 93 68
3
Cook'n Recipe App cook'n 14 14
4
video editor, video maker photos with song - Noizz noizz 39 33
5
Opera News: Breaking Local & US Headlines mnews 87 30
6
Deník N gorod n-sk ≤5 30
7
Nick nlck 68 57
8
Denník N gorod n-sk ≤5 30
9
N-Com Wizard nolan n-com ≤5 26
10
YouTube TV - Watch & Record Live TV you tuoby 100 30

These five keywords: “n”, “currys”, “newyork time”, “bussfeed”, “buzz feed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix ”, “Netflix”, “Cook'n Recipe App”, “video editor, video maker photos with song - Noizz”, “Opera News: Breaking Local & US Headlines”, “Deník N”, “Nick”, “Denník N”, “N-Com Wizard”, “YouTube TV - Watch & Record Live TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “レシピ”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “レシピ