"tarjetas de cumpleaños" App Store Keywords Research Case | ASOTools
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"tarjetas de cumpleaños" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tarjetas de cumpleaños” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “quotes from the bible”, “ams”, “ok”, “lehenga”, “photo shop”, “call of the wild the hunter”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tarjetas de cumpleaños” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tarjetas de cumpleaños from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tarjetas de feliz cumpleaños 29 4 250+ 68
tarjetas de cumpleaños cristianos 26 22 249 143
tarjetas de cumpleaños cristianas 26 7 250+ 71
tarjetas de cumpleaños cristiano 26 2 250+ 39
tarjetas de cumpleaños gratis 24 9 250+ 95

The search volume of the core keyword tarjetas de cumpleaños in Google App Store reached 43, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 88 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Imagenes y GIF de Feliz Cumpleaños tarjeta de cumpleaños 55 8
2
Imagenes de Cumpleaños para Felicitar imagenes para cumpleaños ≤5 2
3
Postales de Cumpleaños postales 39 17
4
Feliz Cumpleaños juegos de cumples 6 16
5
Imagenes de Cumpleaños Feliz cumpleaños feliz 66 6
6
feliz cumpleaños con nombre personalizado felicitación con nombre ≤5 3
7
Imágenes de Feliz Cumpleaños Gratis cumplen años 50 36
8
Happy Birthday Cards in Spanish aplicación para elaborar tarjetas de cumpleaños ≤5 3
9
Feliz Cumpleaños Tarjetas y Marcos para tus fotos. cuadro para fotos d cumpleaños ≤5 4
10
Feliz cumpleanos gif para WhatsApp feliz cumpleaños hermana gif ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
instugrame 100 30 249 234
ýahoo mail 93 28 250+ 136
yahoos 93 26 250+ 129
yahoo mails 93 25 250+ 126
hayoo mail 93 24 250+ 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Insta Story Art - Instagram stories maker storico 11 15
2
Sudoku whusaap 90 41
3
DEVAR - Augmented Reality App devar 24 25
4
Collage Maker - Photo Editor & Photo Collage collage 58 90
5
FBReader: Favorite Book Reader fbreader 16 33
6
Brilliant brilliantly 43 13
7
Fonts - Emojis & Fonts Keyboard fonts 68 76
8
Preview - Plan your Instagram preview 41 49
9
MovieStarPlanet 2 hollywood planet 33 44
10
Face Live Camera: Photo Filters, Emojis, Stickers caras felices 43 30

These five keywords: “instugrame”, “ýahoo mail”, “yahoos”, “yahoo mails”, “hayoo mail”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Insta Story Art - Instagram stories maker”, “Sudoku”, “DEVAR - Augmented Reality App”, “Collage Maker - Photo Editor & Photo Collage”, “FBReader: Favorite Book Reader”, “Brilliant”, “Fonts - Emojis & Fonts Keyboard”, “Preview - Plan your Instagram”, “MovieStarPlanet 2”, “Face Live Camera: Photo Filters, Emojis, Stickers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tarjetas de cumpleaños”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tarjetas de cumpleaños