"color picker" App Store Keywords Research Case | ASOTools
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"color picker" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “color picker” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bacaan tahiyat akhir”, “exegesis”, “aeropostale”, “conversación”, “vibrator”, “sumer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “color picker” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword color picker from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rgb color picker 31 2 249 23
rgba color picker 16 2 246 31
hex code color picker 12 1 250+ 18
just color picker 7 30 248 54
calendar color picker ≤5 7 249 86

The search volume of the core keyword color picker in Google App Store reached 46, its difficulty level reached 30, and the number of apps related to it reached 250+, among them, there are 27 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Color Picker color pick 55 35
2
Pixolor - Live Color Picker colorchooser 14 25
3
Color Picker image editor color picker ≤5 30
4
Color Grab (color detection) color code 43 23
5
Color Picker EX color pick games ≤5 30
6
Color Picker : Eye Dropper Tool eyedropper 26 15
7
Kameleon - Color Picker for Camera & Images color picker camera ≤5 30
8
Rgb color picker rgb color picker 31 2
9
Color Picker color picker for artists ≤5 30
10
Color Picker colorpick eyedropper ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
illustrating 56 27 250+ 168
illustrates 56 24 250+ 140
illustrators 56 17 250+ 114
wheels color 56 13 250+ 83
colour wheel 56 5 250+ 41

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Adobe Illustrator Draw illustrates 56 24
2
Concepts - Sketch, Design, Illustrate concepts 44 48
3
Krita kirita 45 38
4
Adobe Capture : Color, Font and Vector Camera capture 39 55
5
Behance: Photography, Graphic Design, Illustration behance 49 43
6
ArtFlow: Paint Draw Sketchbook art studio 28 22
7
Adobe Comp comp 31 49
8
InspirARTion - Sketch & Draw! foodwehate ≤5 23
9
Draw Me! draw me 15 16
10
Learn Adobe Illustrator CC & CS6 Step-By-Step course for illustrator cc 101 ≤5 30

These five keywords: “illustrating”, “illustrates”, “illustrators”, “wheels color”, “colour wheel”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Adobe Illustrator Draw”, “Concepts - Sketch, Design, Illustrate”, “Krita”, “Adobe Capture : Color, Font and Vector Camera”, “Behance: Photography, Graphic Design, Illustration”, “ArtFlow: Paint Draw Sketchbook”, “Adobe Comp”, “InspirARTion - Sketch & Draw!”, “Draw Me!”, “Learn Adobe Illustrator CC & CS6 Step-By-Step”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “color picker”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “color picker