"рецептов" App Store Keywords Research Case | ASOTools
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"рецептов" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “рецептов” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ford credit”, “snap char”, “age calculator”, “nerf gun”, “doraemon wallpaper”, “talk tom and friends”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “рецептов” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword рецептов from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
калькулятор рецептов ≤5 5 250+ 120
100 рецептов слаймов ≤5 9 249 103
сохранение рецептов ≤5 3 250+ 104
создать книгу рецептов ≤5 3 250+ 103
генератор рецептов ≤5 3 250+ 88

The search volume of the core keyword рецептов in Google App Store reached 38, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 100 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
To write down recipe RM записать мои рецепты ≤5 5
2
Индийская кухня. Рецепты национальные блюда ≤5 1
3
Breakfast Recipes идеи для завтрака 11 2
4
Овощи - лучшие рецепты овощи 29 13
5
Pancake Recipes flapjack recipe ≤5 30
6
Бюджетные рецепты с фото твои рецепты ≤5 2
7
Пончики Рецепты с фото творожные шарики 18 24
8
Конфеты Рецепты с фото сладости 23 13
9
Рецепты плова рецепт плова 23 3
10
Cutlet recipes cutlets 29 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
newyork time 66 27 250+ 228
crock 65 51 250+ 170
bussfeed 61 48 250+ 226
buzz feed 61 36 250+ 186
dinners 61 8 250+ 66

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The New York Times new york 65 70
2
NYT Cooking nyt cooking 41 21
3
NYTimes - Crossword nyt crossword 41 22
4
NYTimes - Chinese Edition 纽约时报 30 19
5
The Washington Post wasington post 65 35
6
New York Daily News nydailynews 50 28
7
ABC 7 New York channel 7 news 40 9
8
New York Post for Phone ppost 60 42
9
NBC 4 New York wnbc 4 28 9
10
WNYC wnyc 30 21

These five keywords: “newyork time”, “crock”, “bussfeed”, “buzz feed”, “dinners”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The New York Times”, “NYT Cooking”, “NYTimes - Crossword”, “NYTimes - Chinese Edition”, “The Washington Post”, “New York Daily News”, “ABC 7 New York”, “New York Post for Phone”, “NBC 4 New York”, “WNYC”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “рецептов”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “рецептов