"smartwatch" App Store Keywords Research Case | ASOTools
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"smartwatch" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “smartwatch” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “opend”, “illuminate”, “houston weather”, “gbm”, “instagram filters”, “distinction”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “smartwatch” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword smartwatch from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
samsung smartwatch 46 30 250+ 120
fossil smartwatch 43 6 250+ 76
fossil hybrid smartwatches 21 12 250+ 111
samsung smartwatch active 2 21 7 250+ 111
smartwatch app 21 7 250+ 102

The search volume of the core keyword smartwatch in Google App Store reached 44, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SmartWatch Sync & Bluetooth notifier smart watch 48 13
2
Smartwatch Bluetooth Notificator: sync watch&wear apple watch series 4 32 27
3
Wear OS by Google Smartwatch (was Android Wear) wears 46 5
4
VeryFitPro very 63 60
5
iTouch Wearables Smartwatch iwatch 50 34
6
BTSmartwatch bt notification 20 9
7
iTouch SmartWatch i touch 19 24
8
Q7 Sport Smartwatch q7 smartwatch 18 8
9
Watch Droid Phone watch pro ≤5 15
10
fitpro cipro 53 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
appel watch 72 16 250+ 147
apple watch 70 20 250+ 158
dafit 68 38 249 199
dsfit 68 32 250+ 172
dadit 68 30 250+ 228

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Programming for Apple Watch apple watch 70 20
2
SmartWatch Sync & Bluetooth notifier smart watch 48 13
3
Smartwatch Bluetooth Notificator: sync watch&wear apple watch series 4 32 27
4
Apple watches high quality apple watches 47 9
5
PhotoWear Photo Watch Face style watch 21 7
6
Wear OS by Google Smartwatch (was Android Wear) wears 46 5
7
Bubble Cloud Tile Launcher / Watchface (Wear OS) apple watch faces 40 3
8
Manager Watch Face d18 11 33
9
Move to iOS ios 55 61
10
iTouch Wearables Smartwatch iwatch 50 34

These five keywords: “appel watch”, “apple watch”, “dafit”, “dsfit”, “dadit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Programming for Apple Watch”, “SmartWatch Sync & Bluetooth notifier”, “Smartwatch Bluetooth Notificator: sync watch&wear”, “Apple watches high quality”, “PhotoWear Photo Watch Face”, “Wear OS by Google Smartwatch (was Android Wear)”, “Bubble Cloud Tile Launcher / Watchface (Wear OS)”, “Manager Watch Face”, “Move to iOS”, “iTouch Wearables Smartwatch”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “smartwatch”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “smartwatch