"москва" App Store Keywords Research Case | ASOTools
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"москва" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “москва” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “word connect”, “betway”, “anjos”, “decanter”, “macbook pro”, “sketch”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “москва” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword москва from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
карта метро москва 2020 31 13 250+ 98
метрополитен москва 29 11 250+ 90
метро москва 29 4 250+ 62
спартак москва 28 35 249 207
доставка цветов москва 23 18 248 111

The search volume of the core keyword москва in Google App Store reached 45, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Моя Москва — официальное приложение портала mos.ru районы москвы 19 26
2
Moscow transport автотранспорт ≤5 13
3
Discover Moscow discover moscow ≤5 15
4
Moscow Radio Stations - Russia moscow song 12 26
5
Госуслуги Москвы москвы 6 6
6
Moscow Seasons в москве 16 8
7
Moskva 24 такси москва 24 ≤5 30
8
Помощник Москвы: борьба с нарушениями парковки скачать помощник москвы ≤5 28
9
Moscow Offline Map and Travel Guide moscow travel guide with offline street map ≤5 30
10
Moscow Metro Guide and Subway Route Planner moscow metro guide and route planner ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
madonald 85 43 246 193
mcds 85 24 243 156
mc donall 85 30 248 12
mac donalls 85 30 247 161
mc donalls 85 30 247 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
McDonald's mcds 85 24
2
McDonald's mcdonald's singapore 23 30
3
Happy Meal App heapy meal 41 30
4
McDonald's Events/Deploy Hub mcdonalds hub ≤5 25
5
McDonald’s App - Caribe arcos dorados 16 37
6
McDelivery PH mcdonalds philippines 10 13
7
McDelivery Japan mcdonald s japan 12 30
8
McDonald's Bonn mces ≤5 31
9
McDonald's Travel mcdonald's france ≤5 24
10
My Macca's Review maccas ≤5 30

These five keywords: “madonald”, “mcds”, “mc donall”, “mac donalls”, “mc donalls”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “McDonald's”, “McDonald's”, “Happy Meal App”, “McDonald's Events/Deploy Hub”, “McDonald’s App - Caribe”, “McDelivery PH”, “McDelivery Japan”, “McDonald's Bonn”, “McDonald's Travel”, “My Macca's Review”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “москва”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “москва