"sketch" App Store Keywords Research Case | ASOTools
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"sketch" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sketch” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “3nd”, “desenhos para desenhar”, “watt pad”, “free-cell”, “targets”, “whatsapp's”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sketch” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sketch from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sketching 58 13 250+ 79
sketchub 56 29 250+ 154
sketch up 56 10 249 108
sketchup 53 14 249 117
sketchbook 50 27 250+ 143

The search volume of the core keyword sketch in Google App Store reached 55, its difficulty level reached 71, and the number of apps related to it reached 250+, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SketchBook - draw and paint draws 66 26
2
Adobe Photoshop Sketch adobe fresco 34 21
3
SketchBook 2 ???????? - draw, sketch & paint drawing-sketch 45 10
4
Photo Sketch Maker picture drawing 37 14
5
SketchBook ???????? - draw, sketch & paint art set 26 14
6
Huion Sketch - Paint & Create apple draw 30 16
7
Sketch Camera camera draw 26 14
8
Pencil Sketch prncil sketch 45 30
9
Concepts - Sketch, Design, Illustrate concepts 44 48
10
Sketch Master sketch it master ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
camtoon 72 26 250+ 150
dagiti 68 62 250+ 245
photoshop 66 50 250+ 142
draeing 66 31 250+ 195
draws 66 26 250+ 140

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
camart - cartoon photo animadas fotos 28 25
2
MomentCam Cartoons & Stickers characature 29 46
3
Cartoon Photo PRO cartoon camera pro ≤5 12
4
Avatoon - Avatar Creator, Emoji Maker & Cartoon Me avatar 61 78
5
Tooncam - cartoon, pencil sketch pic tooncamera 8 16
6
Draw Cartoons 2 - animated video maker drawing cartoons 36 12
7
Looney Tunes™ World of Mayhem - Action RPG looney toon 51 33
8
Cartoon Photo Editor cartoon 61 76
9
Boomerang boomarange 51 35
10
Boomerang bomerang mena.com/win ≤5 31

These five keywords: “camtoon”, “dagiti”, “photoshop”, “draeing”, “draws”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “camart - cartoon photo”, “MomentCam Cartoons & Stickers”, “Cartoon Photo PRO”, “Avatoon - Avatar Creator, Emoji Maker & Cartoon Me”, “Tooncam - cartoon, pencil sketch pic”, “Draw Cartoons 2 - animated video maker”, “Looney Tunes™ World of Mayhem - Action RPG”, “Cartoon Photo Editor”, “Boomerang”, “Boomerang”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sketch”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sketch