"компас" App Store Keywords Research Case | ASOTools
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"компас" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “компас” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “instagram deleter”, “accountancy”, “allo”, “physiotherapist”, “merceri”, “movie full”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “компас” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword компас from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
онлайн компас ≤5 7 250+ 114
компас инженерная графика ≤5 14 249 175
компас дейт сим ≤5 12 250+ 142
компасс самсунг ≤5 9 250+ 129
компас онлайн на русском ≤5 7 249 108

The search volume of the core keyword компас in Google App Store reached 38, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 95 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Just a Compass (Free & No Ads) compass 61 76
2
Compass compass × 61 9
3
Digital Compass campass 61 10
4
Digital Compass composes 43 13
5
Compass Steel (No Ads) compasses 39 8
6
Digital Compass for Android dgital compass 14 7
7
Compass bussola della qualità ≤5 30
8
Compass компас онлайн определить стороны ≤5 6
9
Compass App: Smart Compass for Android parking compass free ≤5 30
10
Free Compass for Android - GPS Compass Direction abc compas app ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
proxy 62 86 250+ 140
compass 61 76 249 84
cumpus 61 20 250+ 119
compaa 61 18 249 122
cumpass 61 14 250+ 105

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Blue Proxy Unblock Websites Free VPN Proxy Browser inblock proxy 46 30
2
Proxy Master - Free VPN Proxy & Secure VPN Unblock proxy master 19 27
3
VPN Proxy Master - free unblock VPN & security VPN vbn masters 38 30
4
Proxynel: Unblock Websites Free VPN Proxy Browser proxy proxy 31 13
5
VPN Super - Free VPN Proxy Server & Secure App vpn-super 38 14
6
Turbo VPN- Free VPN Proxy Server & Secure Service vpn 65 100
7
Every Proxy servers proxy 41 30
8
VPN Proxy Master lite - free&secure VPN proxy ماستر 22 24
9
ProxyDroid socks proxy 15 13
10
Free VPN Proxy - Super VPN Unblock Master proxy free 73 30

These five keywords: “proxy”, “compass”, “cumpus”, “compaa”, “cumpass”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Blue Proxy Unblock Websites Free VPN Proxy Browser”, “Proxy Master - Free VPN Proxy & Secure VPN Unblock”, “VPN Proxy Master - free unblock VPN & security VPN”, “Proxynel: Unblock Websites Free VPN Proxy Browser”, “VPN Super - Free VPN Proxy Server & Secure App”, “Turbo VPN- Free VPN Proxy Server & Secure Service”, “Every Proxy”, “VPN Proxy Master lite - free&secure VPN proxy”, “ProxyDroid”, “Free VPN Proxy - Super VPN Unblock Master”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “компас”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “компас