"mustaches" App Store Keywords Research Case | ASOTools
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"mustaches" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mustaches” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “udit narayan”, “new yorker”, “slots´”, “picture to cartoon”, “dinamo”, “abnb”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mustaches” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mustaches from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
beards and mustaches 19 3 250+ 39
mustaches emoji 11 8 250+ 102
flying mustaches ≤5 30 250+ 99
mustaches sticker ≤5 30 250+ 82
mustaches & beard salon ≤5 30 250+ 51

The search volume of the core keyword mustaches in Google App Store reached 50, its difficulty level reached 4, and the number of apps related to it reached 249, among them, there are 39 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mustache Photo Editor mustache 35 39
2
Beard Photo Editor - Beard Cam Live moustaches 50 4
3
Beard Man - Beard Styles & Beard Maker beard men style 34 3
4
Man Hair Mustache Style PRO : Boy Photo Editor hair ball 23 16
5
Man Photo Editor & Men HairStyle, Suits, Mustache bardee ≤5 7
6
BoothStache christmas moustache booth ≤5 30
7
Boys Photo Editor Man Beard , Mustache , Hair jussie smollett 45 36
8
Mustache Photo Editor mustache gracias ≤5 30
9
Man Mustache Beard Changer man mustache beard changer ≤5 30
10
Mustache Wallpapers mustache wallpapers ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mens hair 56 6 250+ 36
haircut men 56 2 250+ 41
patrick dempsey 55 58 250+ 246
barbera shop 55 11 249 69
eddie redmayne 53 61 250+ 249

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Men Hairstyles haircuts for men 56 3
2
Men Hair Style - Photo Editor perm hair 30 3
3
Man Hair Mustache Style PRO : Boy Photo Editor hair ball 23 16
4
New Hair styles 2019(offline) men's hair frederick ≤5 30
5
Hair Style For Men hair style 50 23
6
Hair Changer Men Hairstyles buzzcut season 9 16
7
Face Hair Changer Men-Women remove facial hair 33 12
8
1000+ Boys Men Hairstyles and Hair cuts 2020 men hairstyle & haircuts ≤5 1
9
Boys Men Hairstyles and boys Hair cuts 2020 layer hair cutting 45 6
10
Hairstyles for Men and Boys: 40K+ latest haircuts your perfect hairstyle for men ≤5 1

These five keywords: “mens hair”, “haircut men”, “patrick dempsey”, “barbera shop”, “eddie redmayne”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Men Hairstyles”, “Men Hair Style - Photo Editor”, “Man Hair Mustache Style PRO : Boy Photo Editor”, “New Hair styles 2019(offline)”, “Hair Style For Men”, “Hair Changer Men Hairstyles”, “Face Hair Changer Men-Women”, “1000+ Boys Men Hairstyles and Hair cuts 2020”, “Boys Men Hairstyles and boys Hair cuts 2020”, “Hairstyles for Men and Boys: 40K+ latest haircuts”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mustaches”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mustaches