"zigzag" App Store Keywords Research Case | ASOTools
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"zigzag" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “zigzag” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “all inclusive”, “newcastle”, “planks”, “weightlifting”, “lax”, “portuguese”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “zigzag” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword zigzag from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
zigzag stripe 12 39 249 245
zigzag road 6 30 250+ 118
letgo zigzag words ≤5 33 250+ 240
zigzag - road ≤5 12 250+ 128
zigzag wallpapers ≤5 9 250+ 169

The search volume of the core keyword zigzag in Google App Store reached 37, its difficulty level reached 38, and the number of apps related to it reached 249, among them, there are 21 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ZigZag zig rush 53 52
2
지그재그 - 여성쇼핑몰 모음앱 쇼핑몰 23 27
3
Zig Zag Zoom Ball vario zig zaga ≤5 30
4
The ZigZag Stripe zig zag stripe 16 41
5
ZigZag zigzag up game ≤5 16
6
ZigZag India zick zack india ≤5 17
7
ZigZag Mix zag 2 zig ≤5 30
8
Zig Zag Ball zig zag ball ≤5 5
9
ZigZag - India’s best online short videos Platform zigzag india ≤5 30
10
Zig Zag 2 zigzag 2 ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wzap 90 66 250+ 240
tikto 83 55 249 140
espoty fay 82 60 249 230
best buu 82 53 249 227
spotify 82 45 249 89

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
Waze - GPS, Maps, Traffic Alerts & Live Navigation gos 72 61
3
WESA Public Radio App kbcs radio ≤5 30
4
iHeartRadio: Radio, Podcasts & Music On Demand r a d i o 63 13
5
TuneIn Radio: Live News, Sports & Music Stations tune in radio 45 13
6
Waze Carpool - Ride together. Commute better. car pool 36 13
7
WhatsApp Wallpaper whatsapp inc.w ≤5 30
8
GPS, Maps, Voice Navigation & Directions nogent le rotrou 21 46
9
Maps Directions & GPS Navigation map apple 39 20
10
MapQuest: Directions, Maps & GPS Navigation maquest 58 22

These five keywords: “wzap”, “tikto”, “espoty fay”, “best buu”, “spotify”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “Waze - GPS, Maps, Traffic Alerts & Live Navigation”, “WESA Public Radio App”, “iHeartRadio: Radio, Podcasts & Music On Demand”, “TuneIn Radio: Live News, Sports & Music Stations”, “Waze Carpool - Ride together. Commute better.”, “WhatsApp Wallpaper”, “GPS, Maps, Voice Navigation & Directions”, “Maps Directions & GPS Navigation”, “MapQuest: Directions, Maps & GPS Navigation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “zigzag”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “zigzag