"aire acondicionado" App Store Keywords Research Case | ASOTools
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"aire acondicionado" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “aire acondicionado” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “juarez”, “pest control”, “이마트몰”, “diner dash”, “fontainebleau”, “libero”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “aire acondicionado” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword aire acondicionado from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jr aire acondicionado ≤5 30 250+ 120
control remoto aire acondicionado comfortstar ≤5 9 250+ 120
control universal para cualquier tv y aire acondicionado ≤5 8 250+ 134
mando aire acondicionado lg inverter ≤5 8 250+ 118
aire acondicionado control remoto fujitsu ≤5 8 249 105

The search volume of the core keyword aire acondicionado in Google App Store reached 35, its difficulty level reached 3, and the number of apps related to it reached 249, among them, there are 48 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Air Conditioned acondicionador 26 18
2
Aire acondicionado control remoto para aire acondicionado general electric ≤5 3
3
Remote AC Universal ar condicionado 55 6
4
Aire Acondicionado jr aire acondicionado ≤5 30
5
Air Conditioning Universal Control surrey smart control aire ≤5 23
6
Remote Control For Midea Air Conditioner c media ac remote control ≤5 19
7
Air Conditioner agendar btus ≤5 23
8
LG Cool điều khiển điều hòa lg dual inverter ≤5 21
9
The world of air conditioning air conditioning 33 7
10
Remote For Air Conditioners air & conditioner ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
doninor 80 36 244 160
toco bell 72 24 250+ 174
ecoles direct 68 22 249 122

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Homescapes home's 65 36
2
Toca Life World: Build stories & create your world toca boca 56 16
3
Toca Kitchen 2 foods 77 38
4
Magic Tiles 3 piaon 58 20
5
Snapchat snapchat 83 46
6
Dropbox: Cloud Storage to Backup, Sync, File Share drobook 72 54
7
Gacha Life gacha life 63 30
8
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
9
Among Us among us 87 75
10
LokiCraft loki 40 31

These five keywords: “roblodd”, “roblodlx”, “doninor”, “toco bell”, “ecoles direct”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Homescapes”, “Toca Life World: Build stories & create your world”, “Toca Kitchen 2”, “Magic Tiles 3”, “Snapchat”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “Gacha Life”, “Discord - Talk, Video Chat & Hang Out with Friends”, “Among Us”, “LokiCraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “aire acondicionado”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “aire acondicionado