"ymca" App Store Keywords Research Case | ASOTools
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"ymca" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ymca” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “united”, “buchanan”, “best wishes”, “pakistan news”, “ssmms”, “telugu movies”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ymca” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ymca from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the ymca 21 1 249 11
ymca app 20 30 250+ 0
ymca houston 17 17 248 102
ymca charlotte 15 16 248 101
ymca atlanta 12 33 249 219

The search volume of the core keyword ymca in Google App Store reached 49, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 0 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Greater Wichita YMCA ymca app 20 30
2
The Family YMCA the ymca 21 1
3
YMCA of Greater Charlotte ymca charlotte 15 16
4
YMCA of Metro Atlanta ymca atlanta 12 33
5
YMCA Snohomish County snohomish county 23 40
6
YMCA of Greater New York ymca nyc 7 2
7
YMCA Twin Cities ymca twin cities 6 31
8
YMCA of Greater San Antonio ymca san antonio 6 31
9
YMCA of Greater Houston ymca houston 17 17
10
Daxko daxko 23 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tmca 55 48 249 204
steve nash 53 39 249 171
kalamazoo 34 45 250+ 211
suncoast 33 45 249 213
saratoga 33 38 250+ 200

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YMCA of South Florida ymca south florida ≤5 20
2
Daxko daxko 23 2
3
Desrotulando vó alimentos ≤5 30
4
Medidas Caseiras de Alimentos tmca - tabela de medidas caseiras de alimentos ≤5 30
5
YMCA PKC ymca pkc ≤5 6
6
Chattanooga YMCA chattanooga ymca ≤5 30
7
PhilaYMCA ambler ymca 6 29
8
YMCA of Southern Arizona - Tucson southern political science association ≤5 30
9
Meijer meijer 55 44
10
YMCA Richmond ymca richmond 12 11

These five keywords: “tmca”, “steve nash”, “kalamazoo”, “suncoast”, “saratoga”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YMCA of South Florida”, “Daxko”, “Desrotulando”, “Medidas Caseiras de Alimentos”, “YMCA PKC”, “Chattanooga YMCA”, “PhilaYMCA”, “YMCA of Southern Arizona - Tucson”, “Meijer”, “YMCA Richmond”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ymca”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ymca