"united" App Store Keywords Research Case | ASOTools
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"united" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “united” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wa”, “amc”, “juegos gratis”, “forest”, “منصة”, “galatasaray”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “united” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword united from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
leeds united 68 37 249 148
manchester united 59 34 249 133
manchester united news 55 16 249 114
unitedhealth 53 25 249 183
united healthcare 53 19 248 149

The search volume of the core keyword united in Google App Store reached 56, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 35 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
United Airlines united airlines 52 18
2
Shop United Supermarkets united supermarket 29 43
3
United MileagePlus X mileageplus united 23 32
4
United Networks Wi-Fi united wi-fi ≤5 16
5
United Federal Credit Union united federal credit union 29 1
6
United Community Bank united community bank 33 3
7
Bank With United united bank 40 11
8
United Vacations united vacations ≤5 11
9
Atlanta United FC atlanta united 34 38
10
OTTB United 유나이티드 항공 ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
leeds united 68 37 249 148
text now 68 30 250+ 156
smerican airlines 68 22 249 173
americans airline 68 20 249 139
american airlines 67 22 249 129

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Leeds United Official leeds 58 49
2
EFN - Unofficial Leeds United Football News newsnow leeds united 28 30
3
MyWALL Leeds United Wallpaper leeds united ringtone ≤5 30
4
Leeds News - Fan App leeds news - fan app ≤5 30
5
LUFC Buzz - Leeds United News Scores and Standings name it! - leeds united edition ≤5 30
6
Leeds Live leeds live 36 16
7
LS11 News name it! - leeds united edition ≤5 30
8
FanChants: Leeds Fans Songs & Chants flames leeds ≤5 30
9
The Leeds Score name it! - leeds united edition ≤5 30
10
LUFCMOT ifollow app leeds ≤5 30

These five keywords: “leeds united”, “text now”, “smerican airlines”, “americans airline”, “american airlines”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Leeds United Official”, “EFN - Unofficial Leeds United Football News”, “MyWALL Leeds United Wallpaper”, “Leeds News - Fan App”, “LUFC Buzz - Leeds United News Scores and Standings”, “Leeds Live”, “LS11 News”, “FanChants: Leeds Fans Songs & Chants”, “The Leeds Score”, “LUFCMOT”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “united”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “united