"best wishes" App Store Keywords Research Case | ASOTools
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"best wishes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “best wishes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sakura”, “reddit 50 50”, “news 4 jax”, “strange”, “vibrate ~”, “nicaragua”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “best wishes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword best wishes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
birthday wishes for best friends 53 4 250+ 49
best happy birthday wishes 28 3 250+ 49
best wishes for a friend 26 2 250+ 64
best wishes messages 9 1 250+ 41
best wishes & congratulations for every occasion ≤5 30 250+ 34

The search volume of the core keyword best wishes in Google App Store reached 34, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Messages Wishes SMS Collection - Images & Statuses wishes 45 60
2
All Wishes / Greetings wishing app 36 4
3
Wishes, Messages and Quotes christmas quote message ≤5 30
4
Good Wishes / Best Wishes / Best Greetings 2u-best wishes for you ≤5 30
5
Congratulations Messages, Wishes & Quote Images congratulation 56 29
6
25000 Messages, Quotes, Status, Wishes, Poems quote message app ≤5 4
7
All Wishes & Greetings Images greetings images 6 4
8
Wishes App: All Wishes Images & Greetings 2020 all wishing app with photo and video ≤5 30
9
All Wishes 365Days all day wishes calendar ≤5 2
10
Good Luck & Exam Best Wishes good luck messages 18 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mercadolivre 83 41 248 191
alexpress 83 32 250+ 163
airexpresse 83 30 22 9
widh 72 37 250+ 175
wiah 72 34 250+ 174

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mercado Libre: compra fácil y rápido marcada libre 85 30
2
Promoção do Mercado mercado livre promoção ≤5 18
3
Mercado Pago mercadoria pago 65 49
4
Magazine Luiza: Loja de Compras Online de Natal magazone luiza 72 56
5
Wish - Shopping Made Fun widh 72 37
6
OLX - Comprar e vender online com segurança olx brasil 32 38
7
Americanas: Ofertas de Natal para Comprar Online americanas 49 35
8
MaisVendas.co.mz mais vendas moz ≤5 30
9
Drive Thru Supermarket: Shopping Mall Car Driving car games drive thru ≤5 10
10
Tools for Mercado Libre Free mercaro libre 85 30

These five keywords: “mercadolivre”, “alexpress”, “airexpresse”, “widh”, “wiah”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mercado Libre: compra fácil y rápido”, “Promoção do Mercado”, “Mercado Pago”, “Magazine Luiza: Loja de Compras Online de Natal”, “Wish - Shopping Made Fun”, “OLX - Comprar e vender online com segurança”, “Americanas: Ofertas de Natal para Comprar Online”, “MaisVendas.co.mz”, “Drive Thru Supermarket: Shopping Mall Car Driving”, “Tools for Mercado Libre Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “best wishes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “best wishes