"yachting" App Store Keywords Research Case | ASOTools
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"yachting" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “yachting” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vpn turbo”, “xchange rate”, “despacio”, “snow”, “hallmarks”, “cricketing”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “yachting” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword yachting from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
yachting world 9 5 247 72
yachting antibes ≤5 22 250+ 186
motorboat & yachting turkey ≤5 30 250+ 79
motor boat & yachting na ≤5 30 250+ 50
2k yachting kraus & kraus gbr ≤5 30 249 247

The search volume of the core keyword yachting in Google App Store reached 51, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 13 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
YachtNeeds - Superyacht Crew yachtie ≤5 28
2
YachtWorld yachts 51 9
3
Yachts and Yachting Magazine yachting monthly magazine na ≤5 30
4
Yachting NZ yachting nz ≤5 30
5
Yachting Pages: Find Yacht Services Worldwide yachting pages ≤5 25
6
Jotun Yachting jotun yachting ≤5 30
7
Yachting HD yachting hd ≤5 12
8
YachtLife - Private + Luxury Yacht Charter/Rental super yachts 29 17
9
Master Yachting yachted 51 34
10
Yachting Platform yachted 51 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
rvnv 80 29 249 163
marine traffice 56 23 250+ 130
iyacht 51 58 249 240
yachted 51 34 249 153
yachts 51 9 250+ 17

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Airbnb airnbnb 80 34
2
Airbnb Guide for Hosts air b and b host ≤5 30
3
Vacasa - Vacation Rentals vacasa 35 33
4
Vrbo Vacation Rentals vrbo 62 34
5
GetMyBoat: Boat Rentals & Experiences boat rental 43 15
6
Holidu: Search engine for vacation rentals vakantiehuizen frankrijk 14 12
7
TurnoverBnB Host App turnoverbnb host app ≤5 30
8
HomeToGo: Vacation Rentals & Houses ferienwohnung 48 19
9
Airbnb Guide for Guests - Book & Travel smart 숙박공유 ≤5 27
10
SmokeHere - 420 friendly hotels, Airbnb, dab bars smoker friendly 26 24

These five keywords: “rvnv”, “marine traffice”, “iyacht”, “yachted”, “yachts”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Airbnb”, “Airbnb Guide for Hosts”, “Vacasa - Vacation Rentals”, “Vrbo Vacation Rentals”, “GetMyBoat: Boat Rentals & Experiences”, “Holidu: Search engine for vacation rentals”, “TurnoverBnB Host App”, “HomeToGo: Vacation Rentals & Houses”, “Airbnb Guide for Guests - Book & Travel smart”, “SmokeHere - 420 friendly hotels, Airbnb, dab bars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “yachting”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “yachting