"worldcup" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “worldcup” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “exercises to lose weight”, “туту”, “candys”, “cheeses”, “boca juniors”, “westjet”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “worldcup” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword worldcup from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
worldcup 2018 | 36 | 5 | 250+ | 43 |
worldcup cricket | 31 | 10 | 250+ | 78 |
fifa worldcup 2018 | 28 | 5 | 250+ | 53 |
fifa worldcup | 22 | 6 | 250+ | 64 |
worldcup soccer | 18 | 9 | 250+ | 100 |
The search volume of the core keyword worldcup in Google App Store reached 43, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 41 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | World Cricket Championship 2 - WCC2 | championship | 60 | 48 | |
2 |
|
FIFA World Cup Trading App | wold cup | 43 | 8 |
3 |
|
World Cricket Championship Lt | crocket | 75 | 51 |
4 |
|
Soccer Football Strike Worldcup Champion League | worldcup soccer | 18 | 9 |
5 |
|
⚽️🏆 WORLD CUP REAL FOOTBALL GAMES | football world cup | 15 | 12 |
6 |
|
Football World Cup - Football Kids | copa del mundo | 20 | 12 |
7 |
|
Russia 2018 Pro Football World Cup Soccer Strike | worldcup 2018 | 36 | 5 |
8 |
|
T20 Cricket Champions 3D | t20 | 34 | 34 |
9 |
|
Football World Cup Brazil 2014 | world cup 2014 | 28 | 19 |
10 |
|
World of Cricket : World Cup 2019 | match cricket | 26 | 13 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
crocket | 75 | 51 | 250+ | 208 |
cricket | 66 | 86 | 250+ | 116 |
вудбол | 60 | 48 | 250+ | 235 |
championship | 60 | 48 | 250+ | 129 |
dola | 55 | 47 | 250+ | 215 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
World Cricket Championship Lt | wicked game | 36 | 19 |
2 |
|
World Cricket Championship 2 - WCC2 | championship | 60 | 48 |
3 |
|
myCricket | mcricket | 75 | 60 |
4 |
|
Real Cricket™ 17 | criket games | 38 | 18 |
5 |
|
World Cricket Championship 3 - WCC3 | wcca | 24 | 42 |
6 |
|
World Cricket Battle 2 (WCB2) - Multiple Careers | in cricket game | 38 | 11 |
7 |
|
T20 Cricket Champions 3D | t20 | 34 | 34 |
8 |
|
Cricket Captain 2020 | don bradman cricket 14 | 12 | 15 |
9 |
|
Stick Cricket 2 | sticky wicket | 10 | 34 |
10 |
|
Stick Cricket | stick cricket | 27 | 20 |
These five keywords: “crocket”, “cricket”, “вудбол”, “championship”, “dola”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “World Cricket Championship Lt”, “World Cricket Championship 2 - WCC2”, “myCricket”, “Real Cricket™ 17”, “World Cricket Championship 3 - WCC3”, “World Cricket Battle 2 (WCB2) - Multiple Careers”, “T20 Cricket Champions 3D”, “Cricket Captain 2020”, “Stick Cricket 2”, “Stick Cricket”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “worldcup”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: