"candys" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “candys” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “met”, “football predictions”, “o-x”, “pasión de gavilanes”, “sticker”, “robot”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “candys” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword candys from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
five nights at candys 20 10 250+ 127
candysweet 10 5 250+ 81
candystand 7 33 250+ 237
candys blitz ≤5 21 250+ 187
candyshop ≤5 18 250+ 176

The search volume of the core keyword candys in Google App Store reached 55, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 114 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Candy Crush Saga candy crush 61 26
2
Candy's Town candy's games 12 9
3
Candy's Carnival candy's carnival ≤5 15
4
Candy's Airport candy's airport ≤5 19
5
Candy's Dessert House candy's 55 16
6
Candy's Cake Shop candy restaurant game ≤5 13
7
Candy's Toy Shop candi's swamp hop ≤5 30
8
Candy's Halloween halloween games witching hour ≤5 30
9
Candy's Boutique candy's boutique ≤5 12
10
Candy's Home candy’s family life ≤5 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
candy crush 61 26 250+ 136
game downloading 58 60 250+ 248
free. games. download 58 58 250+ 248
j u e g o s gratis 58 52 250+ 240
juegos gratis 57 53 250+ 243

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Candy Crush Saga king 55 86
2
Candy Crush Soda Saga sodas 46 10
3
Candy Crush Friends Saga candy crush friends 30 22
4
Candy Crush Jelly Saga jelly 46 64
5
Gummy Candy Blast - Free Match 3 Puzzle Game games like candy crush 15 20
6
Crazy Candy Bomb - Sweet match 3 game crazy crush ≤5 12
7
Candy Charming - 2020 Free Match 3 Games candy charming ≤5 9
8
Pet Rescue Saga peter sagan 50 43
9
Christmas Crush Holiday Swapper Candy Match 3 Game cheistmas games 18 3
10
Bubble Witch 3 Saga bruja 43 13

These five keywords: “candy crush”, “game downloading”, “free. games. download”, “j u e g o s gratis”, “juegos gratis”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Candy Crush Saga”, “Candy Crush Soda Saga”, “Candy Crush Friends Saga”, “Candy Crush Jelly Saga”, “Gummy Candy Blast - Free Match 3 Puzzle Game”, “Crazy Candy Bomb - Sweet match 3 game”, “Candy Charming - 2020 Free Match 3 Games”, “Pet Rescue Saga”, “Christmas Crush Holiday Swapper Candy Match 3 Game”, “Bubble Witch 3 Saga”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “candys”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “candys