"engage" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “engage” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hustles”, “applebee's”, “istegram”, “powerschool”, “resultado do bicho”, “أبشر”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “engage” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword engage from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
engage ring	58	12	250+	65
cengage	53	40	250+	183
engagement rings	43	4	250+	16
cengage mindtap	38	47	250+	229
engagement ring	37	9	250+	24

The search volume of the core keyword engage in Google App Store reached 50, its difficulty level reached 63, and the number of apps related to it reached 249, among them, there are 6 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Engage	clinid	51	3
2		Engage Wellbeing	engage wellbeing	12	18
3		Engage - Your Club	my engage app	≤5	30
4		Allegion ENGAGE	allegion	19	37
5		ENGAGE	m engage	≤5	30
6		Veeva Engage	veeva	28	47
7		Toyota Engage App	toyota engage	15	24
8		Clinical Ink Engage (EU)	clinical ink engage	7	34
9		Xtime Engage 8	xtime engage	≤5	30
10		Engage Moves	ges engage app	≤5	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
microsodt teams	78	26	250+	131
mircosoft team	78	22	250+	111
toyota	66	55	250+	21
engaging	53	24	250+	151
endeavor	53	22	249	89

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Microsoft Teams	microsoft teams	78	26
2		Microsoft Kaizala – Chat, Call & Work	kaizala	31	39
3		Microsoft Stream	microsoft stream	44	32
4		Microsoft Planner	planner	57	71
5		Free Microsoft Teams with Guide	microsoft teams	78	26
6		Microsoft Outlook: Organize Your Email & Calendar	hot maill	100	30
7		Microsoft Authenticator	microsoft authenticator	50	28
8		Dynamics 365 Remote Assist	mixing assist	≤5	30
9		Microsoft Excel: View, Edit, & Create Spreadsheets	excel	61	62
10		Microsoft Launcher	microsoft launcher	20	19

These five keywords: “microsodt teams”, “mircosoft team”, “toyota”, “engaging”, “endeavor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Microsoft Teams”, “Microsoft Kaizala – Chat, Call & Work”, “Microsoft Stream”, “Microsoft Planner”, “Free Microsoft Teams with Guide”, “Microsoft Outlook: Organize Your Email & Calendar”, “Microsoft Authenticator”, “Dynamics 365 Remote Assist”, “Microsoft Excel: View, Edit, & Create Spreadsheets”, “Microsoft Launcher”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “engage”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools