"word scrambles" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “word scrambles” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pamper”, “fall guys”, “imagenes de cumpleaños”, “alphabet”, “taobao”, “sun”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “word scrambles” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword word scrambles from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
crossword scrambles hd ≤5 6 250+ 121
word games scrambles ≤5 30 250+ 157
word search scrambles ≤5 30 250+ 133
word stacks scrambles ≤5 30 250+ 108
word connect scrambles ≤5 30 250+ 74

The search volume of the core keyword word scrambles in Google App Store reached 56, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 114 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Text Twist With Friends - Unscramble jumbled words anagram twist - jumble and unscramble text ≤5 30
2
Word Search Classic - 2020 word search classic 2020 ≤5 5
3
FIND WORDS - OFFLINE WORD SEEK FREE 2020 findwords lite ≤5 10
4
Word Connect - CrossWord Puzzle word connect crossword puzzle ≤5 30
5
Bible Word Search Puzzle Game: Find Words For Free bible word search puzzle ≤5 30
6
Word Search Puzzle | Latest Word Swipe Game swipe properly / puzzle ≤5 30
7
Word Scramble sramble ≤5 17
8
Word Search osmosmjerka ≤5 30
9
Word Search Games for Kids: Learn New Words kids games words ≤5 10
10
Word Search Anime Characters one piece word seeker ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cogool 100 30 249 227
word 68 97 250+ 188
word s 66 65 250+ 216
wordsfinder 61 58 249 237
word finger 61 30 250+ 27

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Advanced Search for Google google dorks search ≤5 14
2
Google Clips clipse llc ≤5 22
3
Expeditions sesseger 50 55
4
Image Search - ImageSearchMan image 73 83
5
Just a Compass (Free & No Ads) compass 61 76
6
Pandora Music for TV cellose 41 53
7
Messenger – Text and Video Chat for Free messenger 83 86
8
Reverse Image Search (Multi-Engines) image reverse search 61 15
9
Intrace: Visual Traceroute visual trace route 9 18
10
Flipp - Weekly Shopping flip 51 71

These five keywords: “cogool”, “word”, “word s”, “wordsfinder”, “word finger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Advanced Search for Google”, “Google Clips”, “Expeditions”, “Image Search - ImageSearchMan”, “Just a Compass (Free & No Ads)”, “Pandora Music for TV”, “Messenger – Text and Video Chat for Free”, “Reverse Image Search (Multi-Engines)”, “Intrace: Visual Traceroute”, “Flipp - Weekly Shopping”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “word scrambles”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “word scrambles