"taobao" App Store Keywords Research Case | ASOTools
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"taobao" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “taobao” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “podcaster”, “galleries”, “••• çukur”, “online shopping amazon”, “f r o z e n”, “fitbit”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “taobao” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword taobao from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
taobao english 30 26 250+ 164
taobao malaysia 28 23 250+ 160
taobao.com 23 3 249 34
taobao china 18 30 250+ 127
taobao app 9 19 250+ 169

The search volume of the core keyword taobao in Google App Store reached 55, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 149 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
手机淘宝 淘宝 51 33
2
淘宝特价版 淘宝特价版 10 27
3
淘宝直播 淘宝直播 16 37
4
淘寶Lite – 官方專為國際及港澳台用戶打造 taobao lite 6 27
5
淘宝优惠券 淘宝优惠券 ≤5 11
6
速卖通卖家 速卖通卖家 ≤5 30
7
Taobao.com.bd taobao.com.bd ≤5 30
8
VietNamTaobao đặt hàng taobao 1688 viet nam - tao bao ≤5 30
9
Alibaba.com - Leading online B2B Trade Marketplace alibaba 65 26
10
手機天貓-官方正品在天貓 天猫 32 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
climas 100 32 250+ 183
weathered 100 28 250+ 165
amaxon 100 28 247 122
amazom 100 23 246 107
amzoma 100 30 250+ 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather forecast wheather 100 33
2
Weather forecast previsão do tempo 82 30
3
Weather Forecast & Snow Radar: The Weather Channel wather 100 31
4
Weather Forecast aplicacion del estado del tiempo ≤5 15
5
Transparent clock & weather - forecast & radar weather widget 26 35
6
Weather Forecast free clima cd juárez 41 22
7
Free Weather Forecast & Clock Widget offline weather app free south africa 2020 ≤5 13
8
Weather Forecast metrologia 38 21
9
Yahoo Weather yahoo weather 37 29
10
Local Weather - Weather Widget local weather 43 30

These five keywords: “climas”, “weathered”, “amaxon”, “amazom”, “amzoma”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather forecast”, “Weather forecast”, “Weather Forecast & Snow Radar: The Weather Channel”, “Weather Forecast”, “Transparent clock & weather - forecast & radar”, “Weather Forecast free”, “Free Weather Forecast & Clock Widget”, “Weather Forecast”, “Yahoo Weather”, “Local Weather - Weather Widget”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “taobao”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “taobao