"word of the day" App Store Keywords Research Case | ASOTools
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"word of the day" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “word of the day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hoky”, “mountain”, “école direct”, “road bike”, “bing”, “face id”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “word of the day” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword word of the day from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the word of the day 42 21 250+ 132
mexican word of the day 31 21 250+ 129
merriam webster word of the day 14 14 250+ 180
word of the day spanish 12 7 250+ 103
kids word of the day 12 7 249 100

The search volume of the core keyword word of the day in Google App Store reached 39, its difficulty level reached 33, and the number of apps related to it reached 250+, among them, there are 113 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Word of the Day - Vocabulary Builder words day 43 21
2
Word of the day — Daily English dictionary app wordoftheday 43 15
3
Daily Word - Word Of The Day a day app ≤5 30
4
Vocabulary Builder ventures vocabulary builder ≤5 30
5
Word of the Day: Learn Daily English, Lexicon Quiz word of the day – quiz games ≤5 30
6
Word of the Day! word of the day free ≤5 8
7
Weird Word A Day - Vocab builder + definition app weird word of the day ≤5 30
8
Vocabulary Builder - Test Prep vacabulary 48 12
9
Word of the day: Learn English, Improve English ambiguity 51 25
10
WordUp Vocabulary describing words 39 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
spanish english 80 31 250+ 72
macsenger 78 30 249 202
diction 75 57 250+ 175
dicsonaray 75 41 250+ 223
dictoinary 75 18 250+ 168

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spanish - English Translator translate spanish into english 72 12
2
Spanish English Translator traducir español a ingles 87 16
3
SpanishDict Translator spanish dict 54 32
4
Spanish - English : Dictionary & Education diccionario ingles y espanol 61 14
5
Spanish English Dictionary spanglish dictionary 51 6
6
Spanish-English offline dict. spanish dictionary offline pre ≤5 30
7
English - Spanish. Translator english translation to spanish 72 7
8
English Spanish Translator traducir de ingles a español 87 23
9
English-spanish and Spanish-english dictionary all english spanish dictionaries ≤5 30
10
Spanish-English Translator spanish english translator 52 19

These five keywords: “spanish english”, “macsenger”, “diction”, “dicsonaray”, “dictoinary”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Spanish - English Translator”, “Spanish English Translator”, “SpanishDict Translator”, “Spanish - English : Dictionary & Education”, “Spanish English Dictionary”, “Spanish-English offline dict.”, “English - Spanish. Translator”, “English Spanish Translator”, “English-spanish and Spanish-english dictionary”, “Spanish-English Translator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “word of the day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “word of the day