"hoky" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hoky” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “allah”, “calendars”, “aniversários”, “skin for minecraft”, “wolf”, “valvoline”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hoky” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hoky from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
choky 19 36 250+ 211
choky cooky font ≤5 30 250+ 127
choky cooky font samsung ≤5 6 250+ 140
choco choky font style ≤5 6 250+ 135
choko choky font samsung ≤5 6 250+ 134

The search volume of the core keyword hoky in Google App Store reached 32, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 50 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Glow Hockey hocky 50 8
2
Neon Hockey hoker 17 31
3
Hockey All Stars nhl games 39 18
4
Finger Glow Hockey hohey 26 47
5
Ice Hockey 3D ice hockey heroes ≤5 18
6
Glow Hockey 2 joe pavelski 34 53
7
Hockey Nations 18 hockey playoffs 23 33
8
Air Hockey Challenge air hockey 33 43
9
Glow Air Hockey glow hockey extreme ≤5 13
10
Stickman Ice Hockey stickman hockey 8 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mlb 71 28 240 76
nhl 65 20 249 73
instalarlo 61 60 249 237
boxing's 60 7 249 57
boxing 58 67 248 62

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MLB mlb com 45 18
2
MLB 9 Innings 20 mlb games 42 18
3
MLB Perfect Inning 2020 inning 23 17
4
MLB Tap Sports Baseball 2020 rookie of the year 33 44
5
MLB Home Run Derby 2020 derek jeter 45 45
6
MLB Tap Sports Baseball 2019 diversen 48 55
7
MLB Ballpark ballpark 28 28
8
MLB 9 Innings GM mlb manager 12 11
9
Live Stream for MLB 2020 Season mlb live 27 12
10
Baseball MLB Live Scores, Stats & Schedules 2021 mlb scores 75 9

These five keywords: “mlb”, “nhl”, “instalarlo”, “boxing's”, “boxing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MLB”, “MLB 9 Innings 20”, “MLB Perfect Inning 2020”, “MLB Tap Sports Baseball 2020”, “MLB Home Run Derby 2020”, “MLB Tap Sports Baseball 2019”, “MLB Ballpark”, “MLB 9 Innings GM”, “Live Stream for MLB 2020 Season”, “Baseball MLB Live Scores, Stats & Schedules 2021”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hoky”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hoky