"word" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “word” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “etrades”, “lolipop”, “fresh”, “class jojo”, “paul mccartney”, “chalenge”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “word” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword word from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
word references	70	21	250+	142
word refrence	70	18	250+	117
word s	66	65	250+	216
adwords google	66	45	249	202
conversor pdf a word	63	9	250+	104

The search volume of the core keyword word in Google App Store reached 68, its difficulty level reached 97, and the number of apps related to it reached 250+, among them, there are 188 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Microsoft Word: Write, Edit & Share Docs on the Go	microsoft word	59	25
2		Word Office - Docx, Excel, Slide, Office Document	2016 word	29	13
3		Microsoft Office: Word, Excel, PowerPoint & More	office.365	83	30
4		Word Office - Word Docx, Word Viewer for Android	office hword 2014	≤5	14
5		Wordscapes	word s	66	65
6		Docx Reader - Word, Document, Office Reader - 2020	docx	36	27
7		Google Docs	goigle docs	83	41
8		OfficeSuite - Office, PDF, Word, Excel, PowerPoint	suites	43	52
9		WPS Office - Free Office Suite for Word,PDF,Excel	wps	47	52
10		Word Cookies!®	cheryl s cookies	34	46

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
googel classroom	95	33	249	135
gogle classroom	95	27	249	120
googl classroom	95	27	249	117
goggle classroom	95	26	249	125
goigle classroom	95	25	249	116

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Google Classroom	classroom google	95	30
2		Google Meet	goigle meets	83	57
3		Google Docs	goigle docs	83	41
4		Google Chrome: Fast & Secure	chrome	76	45
5		Google Home	hromecast	65	43
6		Google Duo - High Quality Video Calls	apinoide	72	65
7		Google Translate	gooletranslet	100	35
8		G Classroom WebMode	google class room	72	13
9		Google Slides	oogle slides	70	42
10		Google Sheets	goigle sheets	68	33

These five keywords: “googel classroom”, “gogle classroom”, “googl classroom”, “goggle classroom”, “goigle classroom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Classroom”, “Google Meet”, “Google Docs”, “Google Chrome: Fast & Secure”, “Google Home”, “Google Duo - High Quality Video Calls”, “Google Translate”, “G Classroom WebMode”, “Google Slides”, “Google Sheets”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “word”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools