"organic" App Store Keywords Research Case | ASOTools
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"organic" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “organic” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sushid”, “debian”, “pantone”, “scedule”, “dave and buster”, “artist”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “organic” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword organic from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
organics 43 10 250+ 9
quimica organica 39 4 249 48
organic chemistry 37 16 250+ 31
compuestos inorganicos 36 18 250+ 119
compuestos organicos 36 11 249 75

The search volume of the core keyword organic in Google App Store reached 31, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 8 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Organic Reactions tap ochem ≤5 30
2
Orgpick: Online Organic Grocery Shopping App organic vegetables online mumbai ≤5 1
3
Organic Grocery Online organics food and cafe 9 10
4
Organic Farming organic farming magazine ≤5 30
5
Organic Response organic response bacnet ≤5 30
6
Organic - The Organic Mart aloe vera king ≤5 30
7
Organic Chemistry Basics organic chemistry 37 16
8
Organic Chemistry Flashcards ochem 9 4
9
Satvik Organic live organic magazine ≤5 30
10
apoc - Organic Chemistry apoc 18 39

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
traders joe 66 20 249 135
wholefoods 63 47 250+ 211
trader joe 58 27 250+ 172
whole foods 58 24 250+ 131
chemiatry 56 4 250+ 54

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Trader Raters trader joe 58 27
2
Whole Foods Market wholefoods 63 47
3
T.J.Maxx tjmaxx 61 35
4
ALDI USA alfi 73 57
5
Target trger 82 22
6
Thrive Market - shop healthy groceries thrive market 46 35
7
Instacart: Shop groceries & get same-day delivery cart 65 65
8
Goodwill Mobile App goodwill 54 43
9
Flipp - Weekly Shopping flip 51 71
10
Walmart Shopping & Grocery ealmart 88 38

These five keywords: “traders joe”, “wholefoods”, “trader joe”, “whole foods”, “chemiatry”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Trader Raters”, “Whole Foods Market”, “T.J.Maxx”, “ALDI USA”, “Target”, “Thrive Market - shop healthy groceries”, “Instacart: Shop groceries & get same-day delivery”, “Goodwill Mobile App”, “Flipp - Weekly Shopping”, “Walmart Shopping & Grocery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “organic”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “organic