"screen mirroring" App Store Keywords Research Case | ASOTools
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"screen mirroring" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “screen mirroring” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ppt”, “speaking”, “roulette wheel”, “chuy's”, “citation”, “banxico”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “screen mirroring” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword screen mirroring from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
screen mirroring roku 34 8 250+ 97
screen mirroring iphone 33 8 250+ 90
screen mirroring for iphone 33 7 250+ 94
screen mirroring for roku 30 7 250+ 91
screen mirroring app 25 7 250+ 80

The search volume of the core keyword screen mirroring in Google App Store reached 49, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Screen Mirroring, Cast To TV - Castto mirroring 46 59
2
Screen Mirroring for Roku roku screen mirror 34 8
3
Screen Mirroring App - Screen Sharing to TV screen mirroring app 25 7
4
Screen Mirroring - Miracast for android to TV screen mirroring tv android 16 6
5
Screen Mirroring with All TV ipad to tv 12 8
6
Screen Mirroring App - Cast Phone to TV with Wifi screen mirroring for samsung smart tv 12 6
7
Screen Mirror - Screen Sharing screen mirror 36 47
8
Screen Mirroring with TV : Play Video on TV mirar screen 43 30
9
Screen Mirroring - Mobile Connect To TV screen miroring 28 4
10
Screen Stream Mirroring stream meaning 34 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wireless application protocol 68 29 250+ 162
hromecast 65 43 249 132
chomcast 65 26 249 153
chormecast 65 20 249 129
chrome casting 65 19 249 123

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wireless Display Finder : Cast to TV wireless display 31 8
2
Wireless TV Connector( Screen mirroring) tv connector 16 10
3
Wireless TV Connector Super 2020 wireless tv connection ≤5 5
4
Wireless display wireless display setting app ≤5 5
5
Protocol Director APP protocol 32 35
6
Wireless Communications wireless communications, inc ≤5 11
7
WiFi Monitor: analyzer of WiFi networks wireless monitor 19 7
8
Data Communication and Computer Networks alphacall network technologies co., limited ≤5 30
9
Wireless Display airless display ≤5 30
10
Wireless Communication wireless mobile communication ≤5 30

These five keywords: “wireless application protocol”, “hromecast”, “chomcast”, “chormecast”, “chrome casting”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wireless Display Finder : Cast to TV”, “Wireless TV Connector( Screen mirroring)”, “Wireless TV Connector Super 2020”, “Wireless display”, “Protocol Director APP”, “Wireless Communications”, “WiFi Monitor: analyzer of WiFi networks”, “Data Communication and Computer Networks”, “Wireless Display”, “Wireless Communication”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “screen mirroring”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “screen mirroring