"wine shop" App Store Keywords Research Case | ASOTools
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"wine shop" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wine shop” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “file converter”, “windstream”, “skills”, “opay”, “disciplinas”, “world war”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wine shop” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wine shop from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
urban wine shop ≤5 30 250+ 70
banquet - shop top wine stores by delectable ≤5 30 250+ 42
uva wine shoppe key west ≤5 30 249 234
princeton corkscrew wine shop ≤5 7 249 70
wine and beer shop game ≤5 15 250+ 170

The search volume of the core keyword wine shop in Google App Store reached 50, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 14 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wine Shop vino solution ≤5 15
2
Total Wine & More total wine 52 8
3
Bar Book wine App- Buy Whisky, Rum, Vodka Delivery wineapp – fine wine delivery ≤5 30
4
Cellar Wine Shop gutta wine ≤5 30
5
Fine Wine & Good Spirits wines and spirits 43 4
6
Palate Club: Wine Tasting & Wine Shop winery 43 16
7
Mission Wine and Spirits mission wine and spirits 7 30
8
Wine Shop POS webxion technologies ≤5 22
9
WineFinder - A Wine & Beer shop finder app the wine shop ≤5 30
10
WineShop At Home wineshop at home ≤5 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
7. eleven 63 40 249 217
7-11 61 38 249 171
grunhun 61 31 250+ 160
7+11 61 31 249 184
food delivery 58 61 250+ 100

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WPXI Severe Weather Team 11 wpxi weather 18 14
2
7Eleven Partner planogram 7eleven malaysia sdn bhd ≤5 30
3
Peconic 7-Eleven planogram 7 eleven malaysia sdn bhd ≤5 30
4
7-Eleven Cashierless 711 cars ≤5 30
5
7-Track 7-11 delivery staff ≤5 25
6
7-Eleven Stores 7 eleven stores 12 30
7
My Cocktail Bar Guide my cocktail bar guide ≤5 30
8
7-ELEVEN ibon 24 20
9
7NOW: Food & Alcohol Delivery 711 delivery 26 39
10
GetUpside: Save BIG on gas and food upside 29 39

These five keywords: “7. eleven”, “7-11”, “grunhun”, “7+11”, “food delivery”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WPXI Severe Weather Team 11”, “7Eleven Partner”, “Peconic 7-Eleven”, “7-Eleven Cashierless”, “7-Track”, “7-Eleven Stores”, “My Cocktail Bar Guide”, “7-ELEVEN”, “7NOW: Food & Alcohol Delivery”, “GetUpside: Save BIG on gas and food”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wine shop”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wine shop