"wild horses" App Store Keywords Research Case | ASOTools
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"wild horses" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wild horses” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nomcebo”, “barbados”, “craftsman”, “fantastic beast”, “entonces”, “fontainebleau”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wild horses” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wild horses from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wild horses valley ≤5 9 250+ 145
natasha bedingfield wild horses ≤5 13 249 178
wild horses wallpaper ≤5 30 250+ 43
catching wild horses games ≤5 5 250+ 128
training wild horses games ≤5 3 250+ 113

The search volume of the core keyword wild horses in Google App Store reached 34, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 121 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wild Horse Family Simulator : Horse Games wildhorse 34 16
2
World of Wild Horses: Survival Simulator my riding wild horse: the jumping adventure ≤5 30
3
Virtual Horse Family Sim : Animal Games caballos salvajes 23 7
4
Horse Simulator 2020 - Wild Horse Games Free új lovas játékok 2020 ≤5 6
5
The Horse wild horses rolling stones ≤5 30
6
Flying Unicorn Horse Family Jungle Survival unicorn simulator 3d fly ≤5 10
7
Family Horse Simulator horse simulator 2015 ≤5 5
8
????✨ Magic Horse Simulator-3D Wild Horses Adventure natasha bedingfield wild horses ≤5 13
9
Animal Simulator: Wild Horse wild horse 24 12
10
Horses of the Forest horse sims forest adventure ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bermes 65 49 249 212
wolve 65 21 250+ 69
abrador 61 57 250+ 235
animals 61 45 250+ 177
spifit 60 24 250+ 142

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Loan Calculator ofo贷款 ≤5 30
2
Tangle Master 3D twisting games 53 23
3
WildCraft: Animal Sim Online 3D animal 56 80
4
E*TRADE: Invest. Trade. Save. etrades 58 42
5
YouCam Makeup - Selfie Editor & Magic Makeover Cam maketip 61 63
6
Matco Tools matco tools 27 39
7
Lose Weight App for Men - Weight Loss in 30 Days iweightloss 48 46
8
Quicken quicken 38 42
9
MakeupPlus - Your Own Virtual Makeup Artist mekeup 60 24
10
ParcelTrack - Package Tracker for Fedex, UPS, USPS parcel tracking 46 14

These five keywords: “bermes”, “wolve”, “abrador”, “animals”, “spifit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Loan Calculator”, “Tangle Master 3D”, “WildCraft: Animal Sim Online 3D”, “E*TRADE: Invest. Trade. Save.”, “YouCam Makeup - Selfie Editor & Magic Makeover Cam”, “Matco Tools”, “Lose Weight App for Men - Weight Loss in 30 Days”, “Quicken”, “MakeupPlus - Your Own Virtual Makeup Artist”, “ParcelTrack - Package Tracker for Fedex, UPS, USPS”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wild horses”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wild horses