"wifi hotspot" App Store Keywords Research Case | ASOTools
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"wifi hotspot" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wifi hotspot” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “whatsapp stickers”, “chavo del 8”, “general lee”, “kayaking”, “lone star”, “mascota”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wifi hotspot” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wifi hotspot from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wifi hotspots 36 13 250+ 118
xfinity wifi hotspot 22 26 250+ 182
portable wifi hotspot 20 10 250+ 116
xfinity wifi hotspots 19 37 250+ 225
free wifi hotspot 17 13 250+ 124

The search volume of the core keyword wifi hotspot in Google App Store reached 34, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 115 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wifi Hotspot - Mobile Hotspot wi fi hotspot 36 12
2
Wifi Hotspot Portable free wifi hotspot 17 13
3
Mobile Hotspot - Wifi Hotspot 2020 hotspot download app 11 9
4
Portable Wi-Fi hotspot wifi portatil 23 14
5
Wifi Hotspot, Net Share, Free Hotspot, App Hotspot النقاط الساخنه ≤5 12
6
NetShare - no-root-tethering teathering 43 25
7
WiFi Hotspot: Portable WiFi Connect quien usa mi zona wifi ≤5 8
8
Portable Wifi HotSpot Router portable mobile wifi hotspot router ≤5 5
9
Mobile Hotspot Router mifi hotspot 12 8
10
Swift WiFi - Free WiFi Hotspot Portable free wifi hotspots 9 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
xfinity 67 35 250+ 158
frre 66 51 250+ 221
xfin 66 31 250+ 138
hots 66 18 250+ 105
monitoring 60 38 250+ 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Xfinity Stream comcast 57 29
2
Xfinity xfin 66 31
3
Xfinity My Account xfinity login 56 47
4
Xfinity WiFi Hotspots xfinity wifi 41 17
5
Xfinity Connect comcast email 49 50
6
XFINITY Home xfinity home 31 36
7
XFINITY TV Remote xfinity remote 33 22
8
Xfinity Mobile xfinity mobile 47 44
9
Xfinity Mobile Voicemail xfinity voicemail 6 25
10
Xfinity Prepaid xfinity prepaid 33 47

These five keywords: “xfinity”, “frre”, “xfin”, “hots”, “monitoring”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Xfinity Stream”, “Xfinity”, “Xfinity My Account”, “Xfinity WiFi Hotspots”, “Xfinity Connect”, “XFINITY Home”, “XFINITY TV Remote”, “Xfinity Mobile”, “Xfinity Mobile Voicemail”, “Xfinity Prepaid”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wifi hotspot”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wifi hotspot