"kayaking" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kayaking” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cdc”, “temperature”, “msc”, “hulk hogan”, “english translation hindi”, “quentin tarantino”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kayaking” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kayaking from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
whitewater kayaking 18 36 250+ 214
kayaking tracking apps ≤5 30 250+ 126
kayaking maps ≤5 30 249 163
kayaking games ≤5 14 250+ 163
kayaking apps ≤5 10 250+ 128

The search volume of the core keyword kayaking in Google App Store reached 50, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 145 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Go Paddling paddle boarding 48 43
2
KAYAK Flights, Hotels & Cars kiak 63 53
3
KayaKING: Paddle your kayak to glory! kayak mania ≤5 25
4
Kymi Kayaking kayak game ≤5 20
5
KayaCamp - campsite finder for kayakers kayak launch ≤5 18
6
Kayaking Tricks Guide extreme kayak ≤5 24
7
RiverApp - River flows river 49 64
8
RIVER RAFT: whitewater 2019 whitewater rafting 36 32
9
ZEN Kayak kayak 58 31
10
Polaris GPS Navigation: Hiking, Marine, Offroad navigation gps 24 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hope depot 87 33 250+ 169
home deopt 87 32 250+ 162
restaurants 87 30 250+ 165
nearest restaurants 87 17 250+ 111
maps 82 68 250+ 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Home Depot home deopt 87 32
2
Project Color - The Home Depot room color 39 11
3
Workforce Tools workforce 43 42
4
Specialty Trades homedepot pro 6 27
5
US Shop Online: Coupons, Deals for Online Shopping store online shopping 11 12
6
Pro Referral pro referral ≤5 12
7
Coupons for Home Depot by Couponat rapidpass app home depot ≤5 21
8
Multifamily wilmar 28 44
9
Designer for Home Depot kitchen design app home depot ≤5 30
10
Office Depot® For Business office depot business 27 39

These five keywords: “hope depot”, “home deopt”, “restaurants”, “nearest restaurants”, “maps”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Home Depot”, “Project Color - The Home Depot”, “Workforce Tools”, “Specialty Trades”, “US Shop Online: Coupons, Deals for Online Shopping”, “Pro Referral”, “Coupons for Home Depot by Couponat”, “Multifamily”, “Designer for Home Depot”, “Office Depot® For Business”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kayaking”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kayaking