"mascota" App Store Keywords Research Case | ASOTools
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"mascota" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mascota” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kairos”, “capacidad”, “p站”, “chase bank”, “b.o.b”, “bbc persian”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mascota” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mascota from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
adoptar mascotas 14 11 247 117
cuidador de mascotas 12 15 248 163
cuidadores de mascotas 12 14 250+ 149
pienso y mascotas 12 9 249 95
mascotas virtuales 6 21 250+ 200

The search volume of the core keyword mascota in Google App Store reached 39, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 173 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Smolsies - My Cute Pet House pets 55 34
2
Pet World - My animal shelter - take care of them tierheim 39 20
3
Pimp my pet : Pimp, Spin & Clash ! biologia animal ≤5 8
4
Cat game - Pet Care & Dress up Games for kids pet free games ≤5 13
5
Dog Town: Pet Shop Game, Care & Play with Dog dog 61 78
6
Puppy Love - My Dream Pet puppy love 30 18
7
Pet World - WildLife America - animal game wildli 43 35
8
Pet Hotel – My hotel for cute animals pet hotel 29 22
9
My Virtual Pet Dog ???? Louie the Pug pugs 43 17
10
Animal Jam - Play Wild! animal jam 52 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
catsimuiator 83 6 106 56
pug moblie 73 41 248 191
j u e g o s 70 61 250+ 240
timerc 68 65 249 246
smart pet 68 16 250+ 94

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cat Simulator : your kitty can ride bike and horse kittyz: cat simulator where you can ride ≤5 30
2
Cat Simulator Museum kitty cat simulator 3d craft ≤5 30
3
Cat Run Dash dash cat ≤5 22
4
Kitten Cat Craft-Cat Vs Dog cat simulator 2018: rat vs cat ≤5 30
5
Laser Cat Simulator laser for cat simulator ≤5 30
6
Crazy Cat Rush Racing Run Kitty Craft crazy cat rush racing run kitty craft ≤5 26
7
Cat Simulator - Football adventure приключение маленького котенка ≤5 10
8
Mouse Simulator mouses 58 6
9
Cat Simulator cat poop 29 25
10
Kitten Cat Simulator:Cute cat SMASH Kids Room silly cats 11 30

These five keywords: “catsimuiator”, “pug moblie”, “j u e g o s”, “timerc”, “smart pet”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cat Simulator : your kitty can ride bike and horse”, “Cat Simulator Museum”, “Cat Run Dash”, “Kitten Cat Craft-Cat Vs Dog”, “Laser Cat Simulator”, “Crazy Cat Rush Racing Run Kitty Craft”, “Cat Simulator - Football adventure”, “Mouse Simulator”, “Cat Simulator”, “Kitten Cat Simulator:Cute cat SMASH Kids Room”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mascota”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mascota