"white noise baby" App Store Keywords Research Case | ASOTools
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"white noise baby" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “white noise baby” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nike.com”, “video mate app”, “anne-marie”, “licenses”, “mcpe”, “sharew”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “white noise baby” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword white noise baby from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
baby white noise 30 8 250+ 67
white noise for baby sleep 11 6 250+ 66
baby white noise ambiance 8 7 250+ 76
white noise baby sleep 8 6 250+ 72
baby sleep white noise 8 6 245 74

The search volume of the core keyword white noise baby in Google App Store reached 35, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
White Noise Baby Sleep Sounds guva 39 15
2
White Noise Baby baby quieter ≤5 19
3
White Noise for Baby white noise vacuum ≤5 30
4
Baby Sleep - White Noise baby sleep 29 33
5
Baby Sleep ???? White noise lullabies for newborns baby music to sleep 31 9
6
White Noise & Deep Sleep Sounds - Fan & Baby Sleep black noise 8 7
7
White Noise Free make no noise ≤5 30
8
White Noise: Baby Sleep & Lullaby Songs Calm & Nap calmar 28 27
9
Sound Sleeper - White Noise baby sleeper 21 12
10
Baby Sleep Sounds musicas para bebe dormir 29 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
beby shart 68 30 250+ 136
white 65 72 250+ 58
whitel 65 50 250+ 212
drty 63 59 250+ 242
natures 58 5 150 72

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Baby Shark 8BIT : Finding Friends 8 bit baby shark game ≤5 30
2
Baby Shark: Wash Your Hands how to wash your hands 13 4
3
Baby Ronnie Rhymes - Nursery & Kids Learning Songs baby cartoons 39 30
4
Baby Shark Coloring and Drawing baby shark coloring games ≤5 30
5
Pinkfong Shapes & Colors alina mikhaylova ≤5 30
6
Pinkfong Baby Shark Storybook pinkfong baby shark storybook ≤5 28
7
PINKFONG Car Town car town 22 22
8
Pinkfong Baby Shark Coloring Book baby shark coloring book 8 7
9
Pinkfong Dino World dinotren 23 9
10
Pinkfong Birthday Party birthday party picture 7 3

These five keywords: “beby shart”, “white”, “whitel”, “drty”, “natures”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Baby Shark 8BIT : Finding Friends”, “Baby Shark: Wash Your Hands”, “Baby Ronnie Rhymes - Nursery & Kids Learning Songs”, “Baby Shark Coloring and Drawing”, “Pinkfong Shapes & Colors”, “Pinkfong Baby Shark Storybook”, “PINKFONG Car Town”, “Pinkfong Baby Shark Coloring Book”, “Pinkfong Dino World”, “Pinkfong Birthday Party”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “white noise baby”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “white noise baby