"the dress" App Store Keywords Research Case | ASOTools
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"the dress" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the dress” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “xerox”, “games workshop”, “paddington”, “mango tree”, “desinger”, “laporte”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the dress” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the dress from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dress up the girls games 29 14 250+ 147
say yes to the dress 25 31 250+ 186
the barbie dress-up game 24 17 250+ 180
at the beach dress up ≤5 30 250+ 148
the dressing room ≤5 30 250+ 122

The search volume of the core keyword the dress in Google App Store reached 33, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 180 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yes, that dress! deess 58 33
2
Icing On The Dress icing on the cak 26 8
3
????????Wedding Dress Maker 2 dress maker 19 11
4
Millionaire Wedding - Lucky Bride Dress Up dreeing 45 42
5
Super Wedding Stylist 2020 Dress Up & Makeup Salon free fashion games 9 14
6
💒💍Wedding Dress Maker - Sweet Princess Shop wedding dress maker ≤5 3
7
Dream Wedding Planner - Dress & Dance Like a Bride wedding planer 41 8
8
???? Sophie Fashionista - Dress Up Game jogos de maquiagem e vestir 6 15
9
DIY Fashion Star - Design Hacks Clothing Game fashon 42 25
10
Dress up! Time Princess marie antoinette 48 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wehatsa 90 52 250+ 225
roblixo 88 30 250+ 240
stsy 78 45 249 210
dagiti 68 62 250+ 245
uniquo 68 47 248 228

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Northwestern Mutual northwestern mutual 37 47
2
Voliz - Poll on WhatsApp realizar encuestas whatsapp ≤5 20
3
Whats Web Scan for WhatsApp and Status Saver 2020 iotap ≤5 30
4
Messenger Pro for Messages, Video Chat for free messenger pro ≤5 11
5
WhatsTool: Toolkit for WhatsApp brewers tool belt ≤5 30
6
Toca Kitchen 2 foods 77 38
7
New Sniper Shooting 2019 –Free Shooting Games shoting 51 32
8
Stickman Hook exstention 53 58
9
SmartThings smartthings 48 24
10
WhatSaga | Story Split | Save Status wa long lei ≤5 30

These five keywords: “wehatsa”, “roblixo”, “stsy”, “dagiti”, “uniquo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Northwestern Mutual”, “Voliz - Poll on WhatsApp”, “Whats Web Scan for WhatsApp and Status Saver 2020”, “Messenger Pro for Messages, Video Chat for free”, “WhatsTool: Toolkit for WhatsApp”, “Toca Kitchen 2”, “New Sniper Shooting 2019 –Free Shooting Games”, “Stickman Hook”, “SmartThings”, “WhatSaga | Story Split | Save Status”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the dress”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the dress