"caregivers" App Store Keywords Research Case | ASOTools
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"caregivers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “caregivers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chhota bheem”, “montserrat”, “infor”, “j7”, “thermometer”, “satisfacti”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “caregivers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword caregivers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
caregivers matter by glss ≤5 30 249 238
the caregivers help desk ≤5 30 247 110
capella care - for caregivers ≤5 30 246 128
circleof - care for caregivers ≤5 30 241 62
careconnect for caregivers ≤5 21 249 190

The search volume of the core keyword caregivers in Google App Store reached 36, its difficulty level reached 7, and the number of apps related to it reached 249, among them, there are 18 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ClearCareGo Caregiver care giver 29 24
2
CareLinx: In-Home Caregivers for Seniors pod carers ≤5 30
3
vela | for caregivers vela 35 19
4
Caregiver App my caretaker ≤5 30
5
iana - Caregiver Coordination iana 28 44
6
Caregiver by GT Independence gt independence 15 38
7
CaringOnDemand Caregiver cod caregiver ≤5 21
8
Claris for Caregivers claris for caregivers ≤5 30
9
Care.com Caregiver: Find Child & Senior Care Jobs caregiver 35 24
10
Caregiver Saathi: Companions for Caregivers caregiver saathi ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
indeed 78 20 248 120
job indeed 65 8 250+ 73
tobee mate 65 30 250+ 182
jobs 58 61 250+ 78
glass door 58 30 250+ 175

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Indeed Job Search job indeed 65 8
2
Work From Anywhere - Remote Job Search by Indeed work at home jobs 53 7
3
Company Reviews by Indeed - Jobs, Salaries & More indeed employer 35 28
4
Indeed Flex flex work app ≤5 4
5
Job Search by ZipRecruiter jobs hiring near me 58 15
6
Snagajob - Jobs Hiring Now jobs 58 61
7
LinkedIn: Jobs, Business News & Social Networking linkin 85 49
8
Glassdoor - Job search, company reviews & salaries glass door 58 30
9
Monster Job Search mondter 63 22
10
Naukrigulf- Career & Job Search App in Dubai, Gulf naukrigulf 23 9

These five keywords: “indeed”, “job indeed”, “tobee mate”, “jobs”, “glass door”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Indeed Job Search”, “Work From Anywhere - Remote Job Search by Indeed”, “Company Reviews by Indeed - Jobs, Salaries & More”, “Indeed Flex”, “Job Search by ZipRecruiter”, “Snagajob - Jobs Hiring Now”, “LinkedIn: Jobs, Business News & Social Networking”, “Glassdoor - Job search, company reviews & salaries”, “Monster Job Search”, “Naukrigulf- Career & Job Search App in Dubai, Gulf”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “caregivers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “caregivers