"wedding dress" App Store Keywords Research Case | ASOTools
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"wedding dress" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wedding dress” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dog walker”, “interessant”, “tutube”, “tarjama”, “integral calculus”, “star app”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wedding dress” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wedding dress from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wedding dresses 40 19 250+ 36
wedding dress design 26 9 250+ 38
best wedding dresses 19 2 250+ 34
david s bridal wedding dresses 18 5 250+ 48
wedding dress designer 17 4 250+ 57

The search volume of the core keyword wedding dress in Google App Store reached 46, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 41 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Azazie: Wedding & Bridesmaid & Flower Girl Dresses anomalie 37 17
2
Wedding Gowns wedding dresses 40 19
3
Wedding Dresses sukienki ślubne 16 30
4
Wedding Dress Photo Montage ???? wedding dress photo montages ≤5 30
5
Millionaire Wedding - Lucky Bride Dress Up dress games 33 20
6
Wedding Dress Photo Editor App wedding photo editor app 2019 ≤5 6
7
💒💍Wedding Dress Maker - Sweet Princess Shop wedding dress maker ≤5 3
8
Wedding Dresses and Hairstyles 2020 wedding gowns 2020 ≤5 30
9
African Wedding Dress african bride dress up ≤5 30
10
Bridal Shop - Wedding Dresses bridal shop 45 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cindrella 58 25 250+ 174
cidrella 58 16 250+ 141
africans 56 1 250+ 23
fasion 53 27 250+ 183
groom 51 26 249 81

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
💄👗Cinderella Fashion Salon - Makeup & Dress Up 灰姑娘 23 21
2
Cinderella Classic Tale Free cinderella movie 31 18
3
Cinderella - Story Games and Puzzles cidrella 58 16
4
Cinderella gives birth games cinderellas 58 14
5
Cinderella Wedding Dress Up gelinlikler 16 4
6
Cinderella Beauty Makeover : Princess Salon cinderella makeover ≤5 6
7
Cinderella Dress Up cinderella games 13 16
8
Cinderella & Prince Charming el príncipe 46 13
9
Cinderella and the Glass Slipper - Fairy Tale Game glass slipper 23 35
10
Cinderella Dress Up -- Fashion nova cinderella games cinderella cinderella games ≤5 18

These five keywords: “cindrella”, “cidrella”, “africans”, “fasion”, “groom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “💄👗Cinderella Fashion Salon - Makeup & Dress Up”, “Cinderella Classic Tale Free”, “Cinderella - Story Games and Puzzles”, “Cinderella gives birth games”, “Cinderella Wedding Dress Up”, “Cinderella Beauty Makeover : Princess Salon”, “Cinderella Dress Up”, “Cinderella & Prince Charming”, “Cinderella and the Glass Slipper - Fairy Tale Game”, “Cinderella Dress Up -- Fashion nova”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wedding dress”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wedding dress