"war" App Store Keywords Research Case | ASOTools
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"war" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “war” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rroll”, “carmax”, “proceso”, “hello”, “ifonts:)”, “اغاني”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “war” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword war from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
warmarte 88 30 250+ 228
wartsupp 68 23 249 173
teem vewar 68 30 250+ 109
video downwards 66 12 250+ 90
star war 63 33 249 126

The search volume of the core keyword war in Google App Store reached 53, its difficulty level reached 99, and the number of apps related to it reached 250+, among them, there are 207 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Top War: Battle Game t.o.p 56 18
2
Stick War: Legacy stick 46 76
3
Island War island wars 18 23
4
Art of War: Legions art of war 43 39
5
World War Heroes: WW2 Shooter world wars 2 48 24
6
World War Polygon: WW2 shooter segúnda guerra mundial 51 17
7
War Troops 1917: Trench Warfare WW1 Strategy Game 1917 39 22
8
World War army men wwii shooter ≤5 30
9
War Agent war profiteer ≤5 20
10
War Robots Multiplayer Battles wwr 54 47

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fortnaiter 77 30 250+ 245
gamesaa 75 68 250+ 248
mobiles 72 55 250+ 143
valarant 68 41 250+ 207
games of thorns 65 32 249 162

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO mwtwo 87 45
2
Among Us among us 87 77
3
Parchisi STAR Online leura mer 77 61
4
FRAG Pro Shooter frank ocean 48 55
5
World of Tanks Blitz MMO world of tanks 50 21
6
Episode - Choose Your Story stiry 58 36
7
Audible: audiobooks, podcasts & audio stories audible 65 31
8
Football Strike - Multiplayer Soccer вудбол 60 48
9
MARVEL Contest of Champions champion 60 78
10
Roblox roblocxx 88 63

These five keywords: “fortnaiter”, “gamesaa”, “mobiles”, “valarant”, “games of thorns”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pokémon GO”, “Among Us”, “Parchisi STAR Online”, “FRAG Pro Shooter”, “World of Tanks Blitz MMO”, “Episode - Choose Your Story”, “Audible: audiobooks, podcasts & audio stories”, “Football Strike - Multiplayer Soccer”, “MARVEL Contest of Champions”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “war”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “war