"proceso" App Store Keywords Research Case | ASOTools
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"proceso" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “proceso” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “driver”, “video downloader”, “forex rates”, “black panther”, “tango”, “met”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “proceso” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword proceso from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
proceso administrativo 38 22 248 122
procesos judiciales 33 15 248 101
procesos cognitivos 29 9 250+ 94
consulta de procesos judiciales 28 31 247 173
procesos industriales 23 5 249 43

The search volume of the core keyword proceso in Google App Store reached 50, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 197 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
History of Mexico historia de mexico 36 13
2
El Proceso revista proceso 20 13
3
SUR on+ diario malaga hoy 19 39
4
WFSB Channel 3 Eyewitness News wfsb 27 39
5
Applore - Device Manager 智慧消防设备管理 ≤5 30
6
Patch - Local News patch 41 38
7
thredUP | Shop & Sell Women’s & Kids’ Clothing thred up 52 19
8
NYTimes - Chinese Edition 纽约时报 30 19
9
American Military News american military news ≤5 30
10
BBC Mundo noticias mundiales 38 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wehatsa 90 52 250+ 225
bbcnews 87 28 250+ 156
culator 83 92 250+ 147
cluckulator 83 51 250+ 219
couklater 83 24 250+ 151

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Northwestern Mutual nm 41 28
2
Voliz - Poll on WhatsApp abstimmung für whatsapp ≤5 17
3
Whats Web Scan for WhatsApp and Status Saver 2020 iotap ≤5 30
4
Messenger Pro for Messages, Video Chat for free masinajar 46 41
5
WhatsTool: Toolkit for WhatsApp brewers tool belt ≤5 30
6
Toca Kitchen 2 foods 77 35
7
New Sniper Shooting 2019 –Free Shooting Games shooter 51 87
8
Stickman Hook stichman 45 27
9
SmartThings smart tv 50 35
10
WhatSaga | Story Split | Save Status status 1 ≤5 4

These five keywords: “wehatsa”, “bbcnews”, “culator”, “cluckulator”, “couklater”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Northwestern Mutual”, “Voliz - Poll on WhatsApp”, “Whats Web Scan for WhatsApp and Status Saver 2020”, “Messenger Pro for Messages, Video Chat for free”, “WhatsTool: Toolkit for WhatsApp”, “Toca Kitchen 2”, “New Sniper Shooting 2019 –Free Shooting Games”, “Stickman Hook”, “SmartThings”, “WhatSaga | Story Split | Save Status”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “proceso”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “proceso