"home decor ideas" App Store Keywords Research Case | ASOTools
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"home decor ideas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “home decor ideas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cascades”, “leadership”, “dji osmo mobile 3”, “synonyme”, “converters”, “2pac”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “home decor ideas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword home decor ideas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
home decor ideas game ≤5 6 250+ 93
home decor ideas games ≤5 30 250+ 82
domino home decor interior design ideas & shopping ≤5 30 250+ 64
best home decor ideas ≤5 30 250+ 55
home decor ideas app ≤5 30 250+ 50

The search volume of the core keyword home decor ideas in Google App Store reached 39, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
DIY Home Decoration home decoration ideas 25 5
2
Houzz - Home Design & Remodel houzz 50 16
3
+3200 Home Decor Ideas idéias de decoração 14 2
4
DIY Simple Home Ideas sala das ideias ≤5 30
5
Homestyler - Interior Design & Decorating Ideas decorating 38 40
6
Room Planner: Home Interior & Floorplan Design 3D interior design 51 39
7
Redecor - Home Design Game decor home 48 15
8
Home Decor Ideas 2020 home accessories ideas ≤5 1
9
5 000+ DIY ideas | Lifehacks,Home,beauty,fashion. diy ideas 13 5
10
Easy DIY Home Decor Ideas latest hometalk 14 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
walmate 88 31 250+ 162
pinterrest 87 55 250+ 224
pintersts 87 42 249 184
hope depot 87 33 250+ 169
home deopt 87 32 250+ 162

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Walmart Shopping & Grocery ealmart 88 38
2
Paper Wall Art Decor make wall ≤5 11
3
Complete DIY Paper Craft Ideas Collection complete diy paper craft ideas collection ≤5 1
4
Paper Flower Craft paper flower 36 12
5
wall decoration design wall decoration designs ≤5 30
6
Popsicle Sticks and Similar DIY Craft Ideas popsicle sticks and similar diy craft ideas ≤5 30
7
Expert Paper Origami art Designing Professional arte con papel ≤5 30
8
Paper Flower Craft Instructions crepe paper 31 21
9
DIY Easy Hanging Wall Decoration Ideas wall hanger 38 13
10
100 Best Wool Yarn Craft Ideas yarn crafts 11 1

These five keywords: “walmate”, “pinterrest”, “pintersts”, “hope depot”, “home deopt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Walmart Shopping & Grocery”, “Paper Wall Art Decor”, “Complete DIY Paper Craft Ideas Collection”, “Paper Flower Craft”, “wall decoration design”, “Popsicle Sticks and Similar DIY Craft Ideas”, “Expert Paper Origami art Designing Professional”, “Paper Flower Craft Instructions”, “DIY Easy Hanging Wall Decoration Ideas”, “100 Best Wool Yarn Craft Ideas”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “home decor ideas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “home decor ideas