"volcanoes" App Store Keywords Research Case | ASOTools
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"volcanoes" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “volcanoes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “เกม”, “cobros”, “song new”, “receivers”, “tracts”, “playstation 4”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “volcanoes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword volcanoes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
active volcanoes 28 24 250+ 148
volcanoes discovery 11 22 250+ 170
volcanoes of the world 11 19 250+ 149
volcanoes & earthquakes 10 7 250+ 82
volcanoes earthquakes 9 30 249 104

The search volume of the core keyword volcanoes in Google App Store reached 33, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 39 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Volcanoes & Earthquakes volcano 41 39
2
Volcanoes: Map, Alerts, Ash Clouds & News volcanoes: map, alerts & ash ≤5 30
3
Volcano Fire Fury volcano eruption 39 18
4
Volcano & Earthquake - Info, Maps, News volcanoes & earthquakes 10 7
5
Quake & Volcanoes: 3D Globe of Volcanic Eruptions volcanic eruptions 39 8
6
Volcano Wallpaper HD volcanoes wallpaper 7 10
7
Volcano Eruption 2 volcano eruption 39 18
8
Volcano Wallpaper New volcanoes wallpaper 7 10
9
Jump Into Volcano jwalamukhi se bachne wala game ≤5 26
10
Volcanoes vesuvius 31 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tumblers 66 42 250+ 179
eathquake 63 22 250+ 130
erthquake 63 16 250+ 108
earth quake 63 4 250+ 44
huricane 61 19 250+ 127

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tumblr tumblr 68 48
2
Mother Tumbler tumbler express ≤5 30
3
Faily Tumbler cricket through the ages 9 28
4
Tumbler Express tumbler express ≤5 30
5
Tumbler - Free. tumbler tumbler ≤5 30
6
TeeHub for Twitter & Tumblr multi tab tumblr ≤5 21
7
코컵스 - 텀블러 무료 대여 서비스 tumbler tumbler ≤5 30
8
Video Downloader For tumblr - tumbSaver tumblr gifs 23 28
9
Timbloader for Tumblr tumblr video downloader 24 24
10
Neon Tumblr Wallpaper tumblr wallpaper 46 5

These five keywords: “tumblers”, “eathquake”, “erthquake”, “earth quake”, “huricane”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tumblr”, “Mother Tumbler”, “Faily Tumbler”, “Tumbler Express”, “Tumbler - Free.”, “TeeHub for Twitter & Tumblr”, “코컵스 - 텀블러 무료 대여 서비스”, “Video Downloader For tumblr - tumbSaver”, “Timbloader for Tumblr”, “Neon Tumblr Wallpaper”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “volcanoes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “volcanoes