"fashion games" App Store Keywords Research Case | ASOTools
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"fashion games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fashion games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “van damme”, “heckle”, “任天堂”, “images downloader”, “appleseed”, “phone finder”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fashion games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fashion games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
games fashion 21 15 248 141
fashion design games 16 16 249 147
fashion games for girls 16 15 249 150
dress-up fashion games 14 12 250+ 134
dress up fashion games 14 11 250+ 131

The search volume of the core keyword fashion games in Google App Store reached 36, its difficulty level reached 21, and the number of apps related to it reached 249, among them, there are 138 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 28
2
Project Makeover porject 48 26
3
Glamdiva: International Fashion Stylist Dressup vestis 33 20
4
Fashion Empire - Dressup Boutique Sim f a s h i o n 53 22
5
Room Flip™: Design Dream Home design flip ≤5 9
6
Super Wedding Stylist 2020 Dress Up & Makeup Salon free fashion games 9 14
7
DIY Fashion Star - Design Hacks Clothing Game fashon 42 25
8
Gymnastics Superstar - Spin your way to gold! jinasia 53 41
9
Glamland: Fashion Game with Judging & Styling modle juge ≤5 26
10
College Girls Team Makeover olivia palermo 36 50

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamesaa 75 68 250+ 250
girlds 73 18 170 123
kim kar 68 53 250+ 222
kim kardashion 68 47 250+ 197
kim kard 68 36 250+ 174

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Granny granny 57 68
2
Flip Master trampolin 55 44
3
Flip Diving diveing 46 28
4
Geometry Dash Lite geometry dash 58 27
5
Gymnastics Superstar - Spin your way to gold! jinasia 53 41
6
Barbie™ Fashion Closet barbe games 43 37
7
Miraculous Ladybug & Cat Noir mila kunis 60 56
8
Wrestling Revolution 3D resulting 50 56
9
Race the Traffic game download 58 62
10
Among Us among us 87 75

These five keywords: “gamesaa”, “girlds”, “kim kar”, “kim kardashion”, “kim kard”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Granny”, “Flip Master”, “Flip Diving”, “Geometry Dash Lite”, “Gymnastics Superstar - Spin your way to gold!”, “Barbie™ Fashion Closet”, “Miraculous Ladybug & Cat Noir”, “Wrestling Revolution 3D”, “Race the Traffic”, “Among Us”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fashion games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fashion games