"visual novel" App Store Keywords Research Case | ASOTools
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"visual novel" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “visual novel” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kentucky fried chicken”, “joann”, “chemis”, “jabberwocky”, “leicester”, “eyes makeup”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “visual novel” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword visual novel from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
visual novels 21 10 250+ 116
fate stay night visual novel 11 11 250+ 126
visual novel maker 9 7 250+ 119
crystalline visual novel ≤5 30 250+ 240
the last yandere visual novel ≤5 30 250+ 165

The search volume of the core keyword visual novel in Google App Store reached 32, its difficulty level reached 33, and the number of apps related to it reached 250+, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gacha Memories - Anime Visual Novel anime story games 8 17
2
Mysterious Forum and 7 Rumors [Visual Novel] mysterious forum and 7 rumors ≤5 30
3
Underworld Office: Visual Novel, Ghost Game underw 48 34
4
Normal Me and Abnormal Friends [Visual Novel] ishimaru bunkoudou ≤5 30
5
Kocho - Play & Make Visual Novels visual novels 21 10
6
Rabico! - Visual Novel Game Engine for Android rabico 23 30
7
Waifu: The School - Visual Novel connected hearts visual novel ≤5 18
8
The Letter - Best Scary Horror Visual Novel Game the letter 18 9
9
My so-called future girlfriend [Visual Novel] so called 21 29
10
IF MY HEART HAD WINGS Ltd. Ed. vndb 26 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wattadd 73 36 250+ 191
animet 73 20 250+ 139
hentai 69 23 250+ 176
weebtoone 65 39 250+ 212
اناستا 63 63 250+ 247

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cerpen Cinta Islami Offline cerita cinta islami penuh hikmah ≤5 2
2
Cerita Cinta Remaja Romantis remaja cinta ≤5 12
3
Dragón Libros— Lee y Escribe Libros free dragon books ≤5 30
4
Texties - Text & Chat Stories texties ≤5 24
5
La Novel 7 hari mencintaiku 2 novel ≤5 17
6
Bookista - La mayor app de novelas web en español publicar libros ≤5 11
7
FabuLingua: Spanish for kids through magic stories the exchange march ≤5 21
8
Inkspired Mobile inkspired magazine ≤5 30
9
Novel - Ketika Kau dan Aku Menjadi Kita jika kita tak pernah jatuh cinta ≤5 13
10
Kumpulan Novel dan Cerpen Cinta karya seni 23 18

These five keywords: “wattadd”, “animet”, “hentai”, “weebtoone”, “اناستا”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cerpen Cinta Islami Offline”, “Cerita Cinta Remaja Romantis”, “Dragón Libros— Lee y Escribe Libros”, “Texties - Text & Chat Stories”, “La Novel”, “Bookista - La mayor app de novelas web en español”, “FabuLingua: Spanish for kids through magic stories”, “Inkspired Mobile”, “Novel - Ketika Kau dan Aku Menjadi Kita”, “Kumpulan Novel dan Cerpen Cinta”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “visual novel”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “visual novel