"eyes makeup" App Store Keywords Research Case | ASOTools
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"eyes makeup" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “eyes makeup” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “healthy living”, “situps”, “believer song”, “localização”, “bible verses”, “report writing”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “eyes makeup” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword eyes makeup from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
makeup for blue eyes 19 3 250+ 46
eyes makeup step by step 7 1 250+ 24
best photo editor hair and makeup and eyes ≤5 6 250+ 135
eyes makeup salon ≤5 5 250+ 109
eyes makeup puzzle ≤5 2 250+ 39

The search volume of the core keyword eyes makeup in Google App Store reached 39, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 33 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Eye Makeup Step By Step eyeshadow ideas 19 1
2
Eye Art: Perfect Makeup Artist eye makeup 39 29
3
Step By Step Eye Makeup Tutorial 💄💁😍 eyeliner 48 11
4
10000+ Eye Makeup Step By Step HD (Offline) makeup step by step offline ≤5 1
5
Eye makeup tutorials: step by step アイメイク 23 10
6
Eye Makeup Tutorial blue eye makeup tutorial ≤5 30
7
Eye Makeup Tutorial step by step eyemake up tutorials 16 30
8
Eye Makeup Steps-2020-2021 eye makeup steps ≤5 1
9
Examples of eye makeup (Step by step) barbie games for girls eye makeup ≤5 5
10
Eye Makeup Beauty Salon - Make Your Eyes Pop 2019 eye makeup salon ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
beauti 61 35 250+ 164
câmeras 61 34 250+ 229
amakeup 60 33 250+ 188
make up 60 27 250+ 148
maleup 60 26 250+ 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BeautyPlus - Easy Photo Editor & Selfie Camera beautyful 61 26
2
BeautyCam beauty cam 42 45
3
Selfie Camera - Beauty Camera & Photo Editor selfie cam 16 37
4
Beauty Sweet Plus - Beauty Camera - Sweet Face beauty box camera ≤5 30
5
Pretty Makeup - Beauty Photo Editor Selfie Camera pretty 46 62
6
B612 - Beauty & Filter Camera b612 47 36
7
HD Camera Selfie Beauty Camera beauty camera downloading apps 7 10
8
Beauty Camera Plus - Sweet Camera & Face Selfie buttery plus 46 18
9
YouCam Makeup - Selfie Editor & Magic Makeover Cam maketip 61 63
10
Sweet Face Camera - Face Filters for Snapchat camera snap 51 18

These five keywords: “beauti”, “câmeras”, “amakeup”, “make up”, “maleup”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BeautyPlus - Easy Photo Editor & Selfie Camera”, “BeautyCam”, “Selfie Camera - Beauty Camera & Photo Editor”, “Beauty Sweet Plus - Beauty Camera - Sweet Face”, “Pretty Makeup - Beauty Photo Editor Selfie Camera”, “B612 - Beauty & Filter Camera”, “HD Camera Selfie Beauty Camera”, “Beauty Camera Plus - Sweet Camera & Face Selfie”, “YouCam Makeup - Selfie Editor & Magic Makeover Cam”, “Sweet Face Camera - Face Filters for Snapchat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “eyes makeup”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “eyes makeup