"i campus" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “i campus” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “34”, “extinct animals”, “teka”, “ookla test”, “graphing calculator”, “chrome book”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “i campus” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword i campus from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
i-campus	33	2	250+	19
mi campus	23	30	247	72
mi campus usmp	14	36	248	231
yeti campus	≤5	30	250+	214
esri campus tour	≤5	30	250+	187

The search volume of the core keyword i campus in Google App Store reached 33, its difficulty level reached 1, and the number of apps related to it reached 250+, among them, there are 15 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Campus Student	infinite campus	59	38
2		Campus Parent	parent portal	53	29
3		iCampusApp	icampusapp	≤5	30
4		Strayer Mobile for Android	strayer university	30	43
5		iCampus Mobile	icampus mobile	≤5	30
6		i-Campus Admin	i-campus admin	≤5	30
7		i-Campus buddy	i campus buddy vibgyor high	≤5	30
8		Campus	campus	48	63
9		Ellucian GO	powercampus	33	45
10		i-Campus TLC	i campus tlc	≤5	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
canvas	81	60	248	50
canva	76	58	248	129
xfinity	67	35	250+	158
xfin	66	31	250+	138
students portal	65	3	250+	45

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Canvas Student	canvas student	52	27
2		Canvas Parent	canvas parent	38	38
3		Canvas Teacher	canvas teacher	31	34
4		Canvas Credit Union Mobile	canvas credit union	32	49
5		Canvas	jupiter canvas	≤5	30
6		Canva: Graphic Design, Video Collage, Logo Maker	саnva	82	63
7		GoCanvas Business Apps & Forms	gocanvas	22	43
8		Canvas Polls	polls for canvas	≤5	22
9		Canvas	canves	51	34
10		Business Model Canvas & SWOT	swot canvas	≤5	30

These five keywords: “canvas”, “canva”, “xfinity”, “xfin”, “students portal”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Canvas Student”, “Canvas Parent”, “Canvas Teacher”, “Canvas Credit Union Mobile”, “Canvas”, “Canva: Graphic Design, Video Collage, Logo Maker”, “GoCanvas Business Apps & Forms”, “Canvas Polls”, “Canvas”, “Business Model Canvas & SWOT”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “i campus”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools