"useful" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “useful” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vivino”, “interpreters”, “bíblica”, “¶pubg lite”, “caixa auxilio emergencial”, “الكهرباء”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “useful” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword useful from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
housefull 4 46 38 249 184
abuseful 39 55 249 244
housefull 3 34 42 249 218
housefull movie 19 7 249 71
usefulness 16 38 250+ 221

The search volume of the core keyword useful in Google App Store reached 34, its difficulty level reached 37, and the number of apps related to it reached 250+, among them, there are 136 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Useful Knots - Tying Guide knots 38 34
2
Useful English Expressions expressions 68 30
3
Useful Fishing Knots fishing knots free ≤5 12
4
All tools multiple tool 34 22
5
Make Me Better - Improve Personality & Motivation self-improvement 26 13
6
WiFi AR - most useful tool ever wifi ar 10 17
7
Useful Paracord Knots paracord 25 26
8
Useful Websites best free useful apps ≤5 30
9
Life Hack Tips - Daily Tips for your Life lifehacks 43 13
10
Useful Tools all useful apps ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tranlatetor 100 30 250+ 143
bebay 90 60 250+ 239
nearest restaurants 87 19 250+ 115
méssager 78 65 250+ 241
medsanger 78 47 249 210

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Translate All - Speech Text Camera Translator translate all - speech text translator dictionary ≤5 7
2
Translate All, Text & Voice Translator - Tranit trait 43 25
3
Filipino - English Translator filipino english translator ≤5 30
4
Bengali-English Translator : BN-EN tentuletion ≤5 6
5
Malay English Translator terjemahan bahasa melayu ke english ≤5 8
6
Translate All Language-Voice & Text translator app tersalet app ≤5 10
7
Persian-English Translator persian to english 39 5
8
Chat Translator chat translator ≤5 9
9
All Languages Translator - Free Voice Translation language translator 46 44
10
Filipino To English Translator filipino to english translation 48 30

These five keywords: “tranlatetor”, “bebay”, “nearest restaurants”, “méssager”, “medsanger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Translate All - Speech Text Camera Translator”, “Translate All, Text & Voice Translator - Tranit”, “Filipino - English Translator”, “Bengali-English Translator : BN-EN”, “Malay English Translator”, “Translate All Language-Voice & Text translator app”, “Persian-English Translator”, “Chat Translator”, “All Languages Translator - Free Voice Translation”, “Filipino To English Translator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “useful”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “useful