"figurinhas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “figurinhas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “daihatsu”, “stra”, “compassionate”, “meridians”, “business cards”, “behaviour”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “figurinhas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword figurinhas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
como fazer figurinhas animadas 21 9 250+ 124
figurinhas animadas 19 8 250+ 98
fazer figurinhas whatsapp 14 11 250+ 130
como fazer figurinhas para whatsapp 11 11 250+ 138
figurinhas engraçadas para whatsapp 11 7 250+ 111

The search volume of the core keyword figurinhas in Google App Store reached 38, its difficulty level reached 46, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sticker.ly - Sticker Maker & WhatsApp Status Video stickers 58 75
2
Figurinhas Memes Atualizadas 2020 Stickers do BR figurinha do everson zoio ≤5 19
3
Pacotão de Memes - Figurinhas para WhatsApp pacote de figurinhas para whatsapp ≤5 6
4
WAStickersapp figurinhas de frases diversas diversas 21 30
5
All Stickers - WAStickerApps figurinhas personalizadas para whatsapp que se mexem ≤5 10
6
Figurinhas com frases para WhatsApp e grupos ???? figurinhas engraçadas para whatsapp 11 7
7
Sticker Maker - Create custom stickers customized sticker 38 13
8
Figurinhas de Memes Corações e Crush WAStickerApps figurinhas de corações ≤5 2
9
Figurinhas Japinha figurinhas de recaida ≤5 3
10
Figurinhas memes Apaixonados WAStickerApps pacote de figurinhas 1 you ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ehatsapp 90 51 250+ 214
whatsapp 89 90 250+ 153
corinthians 75 23 247 94
gremio 73 33 249 174
nemoji 65 30 250+ 162

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
WhatsApp Business busines 60 68
3
Whats Web wssup web 100 21
4
WhatsApp Wallpaper whatsapp inc.w ≤5 30
5
Wemoji - WhatsApp Sticker Maker wmojii 65 30
6
2Face - 2 Accounts for 2 whatsapp 2face 23 31
7
Whatscan for Whatsapp Web whasupp web 100 30
8
Messenger for WhatsApp Web messenger for whatsapp app 48 11
9
Recover Deleted Messages for whatsapp -WhatsDelete geriye dönük whatsapp mesajları ≤5 13
10
Flash Keyboard Theme For Whatsapp whatsapp color 12 11

These five keywords: “ehatsapp”, “whatsapp”, “corinthians”, “gremio”, “nemoji”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “WhatsApp Business”, “Whats Web”, “WhatsApp Wallpaper”, “Wemoji - WhatsApp Sticker Maker”, “2Face - 2 Accounts for 2 whatsapp”, “Whatscan for Whatsapp Web”, “Messenger for WhatsApp Web”, “Recover Deleted Messages for whatsapp -WhatsDelete”, “Flash Keyboard Theme For Whatsapp”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “figurinhas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “figurinhas