"unity" App Store Keywords Research Case | ASOTools
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"unity" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “unity” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sashimi”, “skip the dish”, “scores”, “yotube”, “believes”, “pub”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “unity” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword unity from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
comunity 56 28 249 122
community 49 63 249 30
community bank 43 37 250+ 11
immunity 43 19 250+ 50
communitybankna 43 14 249 80

The search volume of the core keyword unity in Google App Store reached 52, its difficulty level reached 59, and the number of apps related to it reached 248, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Unity Remote 5 3dunity 36 34
2
Unity Reflect unity technologies aps ≤5 20
3
Unity Intercom unity intercom 16 37
4
Learn Game development with Unity & C# unity3d game engine 31 16
5
Learn Unity 3D: Tutorials unity 3d games 28 17
6
Unity unity app 6 1
7
Unity Meetup unity technologies japan ≤5 30
8
Unity Tutorial html5 unity toolbox ≤5 30
9
UnityVPN fiptech ≤5 24
10
Unity Meetup Organizer unity technologies japan ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fee fayer 77 25 250+ 148
pugmobilelite 68 47 250+ 222
utopian 56 35 250+ 168
javasctipt 56 12 249 66
javascripts 56 6 249 42

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Garena Free Fire-New Beginning free.fir 77 32
2
Free Firing Game: Fire Free Game 2020: Free Fight fiar 19 38
3
Free FPS Fire Battle Free Firing Fire free faller original ≤5 24
4
Free Survival Fire Battlegrounds: Squad Shooting proprietary 41 16
5
🔫Cyber Fire: Free Battle Royale & Shooting games fire force 50 13
6
Free Firing Battleground: Free Fire Squad Survival faria free fire ≤5 25
7
Fire Free Game: Free Firing - Fire Games Offline refinement 43 13
8
Battleground Fire Game: Fire Free Gun Games 2020 fire games free 51 12
9
Guide For Free︻╦╤─Fire Unofficial Tips ff bisa mencoba ≤5 18
10
Squad free fire Critical strike :Survival Squad 3 classic games free fire ≤5 12

These five keywords: “fee fayer”, “pugmobilelite”, “utopian”, “javasctipt”, “javascripts”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Garena Free Fire-New Beginning”, “Free Firing Game: Fire Free Game 2020: Free Fight”, “Free FPS Fire Battle Free Firing Fire”, “Free Survival Fire Battlegrounds: Squad Shooting”, “🔫Cyber Fire: Free Battle Royale & Shooting games”, “Free Firing Battleground: Free Fire Squad Survival”, “Fire Free Game: Free Firing - Fire Games Offline”, “Battleground Fire Game: Fire Free Gun Games 2020”, “Guide For Free︻╦╤─Fire Unofficial Tips”, “Squad free fire Critical strike :Survival Squad 3”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “unity”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “unity