"sky tv" App Store Keywords Research Case | ASOTools
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"sky tv" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sky tv” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “بالمكياج”, “revelations”, “yodel”, “freeman”, “currency convertor”, “kisan samman nidhi yojana”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sky tv” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sky tv from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sky tv guide 23 6 250+ 68
sky live tv 19 7 250+ 93
sky tv nz 18 30 250+ 205
polsky tv ≤5 8 250+ 122
sky sports tv live ≤5 6 250+ 99

The search volume of the core keyword sky tv in Google App Store reached 35, its difficulty level reached 11, and the number of apps related to it reached 249, among them, there are 85 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sky TV skytv 18 14
2
Sky TV sky entertainment 11 7
3
Sky News: Breaking, UK, & World skynews 73 24
4
mySKY my sky 31 15
5
Sky Live TV s k y sports 70 17
6
App SKY vetv 31 35
7
Sky TV Network sky tv app for android ≤5 30
8
Afghan Sky TV sky entertainment 11 7
9
Sky News Arabia TV sky news arabia tv ≤5 30
10
Programmi TV - Cisana TV+ programma televisivi 70 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googlwe 100 56 248 204
goolle 100 46 247 189
ertflix 93 41 250+ 175
etflox 93 35 250+ 161
wzap 90 66 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Photos images 73 68
4
Google TV (previously Play Movies & TV) movie new 68 13
5
Google Go: A lighter, faster way to search googul 100 48
6
Google Play Games p l a y s t o r e 80 54
7
Google Meet goigle meets 83 57
8
Google Pay: A safe & helpful way to manage money google pay 58 47
9
Google Home hromecast 65 45
10
Google Assistant - Get things done, hands-free siri 60 52

These five keywords: “googlwe”, “goolle”, “ertflix”, “etflox”, “wzap”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Photos”, “Google TV (previously Play Movies & TV)”, “Google Go: A lighter, faster way to search”, “Google Play Games”, “Google Meet”, “Google Pay: A safe & helpful way to manage money”, “Google Home”, “Google Assistant - Get things done, hands-free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sky tv”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sky tv