"under armour shoes" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “under armour shoes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mm mm”, “my city”, “passengers”, “gives birth”, “housing”, “betternet”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “under armour shoes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword under armour shoes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
under armour basketball shoes 23 30 250+ 207
under armour bluetooth shoes ≤5 30 250+ 219
under armour shoes app ≤5 30 250+ 213
under armour hovr shoes app ≤5 30 250+ 221
under armour app shoes ≤5 30 250+ 221

The search volume of the core keyword under armour shoes in Google App Store reached 39, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 214 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Under Armour - Athletic Shoes, Running Gear & More underarmour 65 37
2
Run with Map My Run map my run 48 24
3
Walk with Map My Walk walk 51 66
4
Map My Fitness Workout Trainer map my fitness 29 24
5
Map My Ride GPS Cycling Riding map my ride 34 18
6
Endomondo - Running & Walking endomondo 39 43
7
Nike Adapt adapt 39 38
8
Calorie Counter - MyFitnessPal my fitness pal 58 19
9
PUMATRAC Home Workouts, Training, Running, Fitness puma 59 30
10
adidas adidas 70 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
oogle 100 86 247 208
amaz 100 60 248 76
goofle 100 53 247 209
amazin 100 52 250+ 188
amaxon 100 29 248 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google googl 100 79
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search googul 100 48
4
Google Drive googledi 85 49
5
Google Fit: Health and Activity Tracking fit 51 69
6
Google Earth eather 100 96
7
Google Play Games p l a y s t o r e 80 54
8
Google Meet goigle meets 83 57
9
Google app for Android TV favortie 53 55
10
Google Voice google voice 66 25

These five keywords: “oogle”, “amaz”, “goofle”, “amazin”, “amaxon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Fit: Health and Activity Tracking”, “Google Earth”, “Google Play Games”, “Google Meet”, “Google app for Android TV”, “Google Voice”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “under armour shoes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “under armour shoes