"housing" App Store Keywords Research Case | ASOTools
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"housing" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “housing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wedding anniversary”, “cantadas”, “english to french”, “cocoa”, “цитаты”, “documentales”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “housing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword housing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rented housing 58 11 250+ 84
data warehousing 38 12 250+ 102
housing market 34 11 250+ 69
housing connect 30 16 250+ 120
low income housing 29 9 250+ 77

The search volume of the core keyword housing in Google App Store reached 44, its difficulty level reached 38, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Housing - Property Search & Real Estate App properties 48 32
2
Apartment List: Housing, Apt, and Property Rentals apartament renting 38 10
3
HotPads Apartments & Home Rentals sapartment 61 56
4
Zillow: Find Houses for Sale & Apartments for Rent zilliow 78 27
5
Affordable Housing Resources affordable houses 31 8
6
My NYCHA housing connect 30 16
7
Realtor.com Real Estate: Homes for Sale and Rent tealtor 68 23
8
Fair Housing Checklist starrez 17 42
9
Apartments & Rentals - Zillow renting apartments 58 11
10
Homes for Sale, Rent - Real Estate homes 54 48

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nearest restaurants 87 19 250+ 115
kinkedln 85 30 250+ 206
craig 80 38 250+ 109
craiglist 80 30 249 169
criags list 80 27 250+ 164

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
OpenTable: Restaurants Near Me restaurants near me 57 22
2
Yelp: Find Food, Delivery & Services Nearby yelp 61 35
3
Restaurant Guru - food & restaurants near me рестораны рядом 38 20
4
nearbuy - Restaurant, Spa, Salon, Gift Card Deals buffet 34 27
5
Find Restaurants Near Me - Free find bars near me ≤5 10
6
Restaurant Locator / Restaurant Finder restaurantes cerca 45 13
7
Restaurant.com restaurants 87 31
8
Restaurant Order Taking App gloria food 19 9
9
Food Button - Quickly Find Restaurants Nearby appetite- find nearby food ≤5 30
10
TripAdvisor Hotels Flights Restaurants Attractions trip adviser 56 18

These five keywords: “nearest restaurants”, “kinkedln”, “craig”, “craiglist”, “criags list”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “OpenTable: Restaurants Near Me”, “Yelp: Find Food, Delivery & Services Nearby”, “Restaurant Guru - food & restaurants near me”, “nearbuy - Restaurant, Spa, Salon, Gift Card Deals”, “Find Restaurants Near Me - Free”, “Restaurant Locator / Restaurant Finder”, “Restaurant.com”, “Restaurant Order Taking App”, “Food Button - Quickly Find Restaurants Nearby”, “TripAdvisor Hotels Flights Restaurants Attractions”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “housing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “housing