"two-player games" App Store Keywords Research Case | ASOTools
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"two-player games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “two-player games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nbcsports”, “loterias”, “epson”, “gps navigation”, “mermaid”, “c a r t o o n n e t w o r k”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “two-player games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword two-player games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
two player games 44 20 250+ 140
two player online games 27 17 250+ 155
two-player games online 24 20 250+ 173
two player card games 15 13 250+ 162
two player games for kids 9 10 250+ 132

The search volume of the core keyword two-player games in Google App Store reached 41, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 158 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
2 Player games : the Challenge 2 player games 50 29
2
Play With Me - 2 Player Games play with me 19 41
3
2 Player Games Free game two player 41 17
4
UFB: Ultra MMA 2 Player Fighting & Wrestling Games cage fighter 16 9
5
Two Player Games: Air Hockey game for two players 41 30
6
2 Player Games games 2pleyer 45 30
7
Stickman Party: 1 2 3 4 Player Games Free (4) 63 19
8
Supreme Duelist Stickman (2) 65 48
9
Arrow Battle Of Stickman - 2 player games game of arrow ≤5 7
10
Funny Snipers - 2 Player Games rooftops snipers 26 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fobuk 100 30 249 244
g 83 83 250+ 52
doimons 80 30 246 20
patri 78 63 250+ 236
macsenger 78 30 249 202

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fleep - Free Team Messenger pescebok 100 5
2
Fruit Ninja® spiel 51 59
3
Candy Crush Soda Saga sagas 50 33
4
Facebook ficpok 100 72
5
DC Legends: Fight Superheroes bat-man 63 54
6
Roblox roblocxx 88 63
7
My Talking Angela angele 61 61
8
HSK Online — HSK Study and Exams hsk 30 32
9
Solitaire jeusc 53 30
10
Minecraft minecraft 80 95

These five keywords: “fobuk”, “g”, “doimons”, “patri”, “macsenger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “two-player games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “two-player games