"mermaid" App Store Keywords Research Case | ASOTools
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"mermaid" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mermaid” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “play games free”, “nexfli”, “video apps”, “dances”, “dominicanos”, “nba live”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mermaid” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mermaid from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mermaids 44 11 250+ 97
the little mermaid 39 7 250+ 101
mermaid tails 38 7 250+ 91
little mermaid 37 10 250+ 97
the little mermaid ariel 36 30 249 96

The search volume of the core keyword mermaid in Google App Store reached 48, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 94 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mermaid Secrets2- Mermaid Girl First Crush the little mermaid 2 19 20
2
Mermaid Secrets1- Mermaid Princess Rescue Story marmaid 53 6
3
Mermaid Secrets11- Mermaid Princess Salon Games mermaid games 27 7
4
Mermaids mermaids 44 11
5
Mermaid Secrets26–Secrets for Mermaid Princess Mia ikan duyung 23 4
6
Mermaid Simulator 3D - Sea Animal Attack Games gra h2o wystarczy kropla ≤5 18
7
Cute Mermaid Simulator 3D cute mermaid simulator 3d ≤5 30
8
Mermaid Secrets 34 – Save Mermaid Queen mermaid secrets 33 34 35 ≤5 18
9
Mermaid Secrets 7– Save Mermaids Mia secuestro 29 23
10
Mermaid Craft: Ocean Princess. Sea Adventure Games sirenas del mar 18 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mean 61 48 249 154
acquaman 60 23 249 152
story toys 56 14 246 92
wentworth miller 55 38 249 189
mean girl 53 31 250+ 178

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mean Median Mode Calculator median 50 39
2
Queen of Mean - Sarah Jeffery Rush Tiles Magic Hop queen of mean 29 29
3
Mermaid Secrets3- Mean Girl VS Mermaid Princess mean girl 53 31
4
Queen of Mean - Sarah Jeffery Music Beat Tiles mean queen 19 18
5
Queen of Mean - Sarah Jeffery Dream Tiles juegos de ivy queen ≤5 24
6
Mean Median Mode Calculator median calculator 43 4
7
Mean Landlord pub landlord ≤5 20
8
Mean and standard deviation deviate apps ≤5 30
9
Queen of Mean - Sarah Jeffery Magic Beat Hop Tiles juegos de ivy queen ≤5 24
10
I Want to Pursue the Mean Side Character! to pursue app ≤5 30

These five keywords: “mean”, “acquaman”, “story toys”, “wentworth miller”, “mean girl”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mean Median Mode Calculator”, “Queen of Mean - Sarah Jeffery Rush Tiles Magic Hop”, “Mermaid Secrets3- Mean Girl VS Mermaid Princess”, “Queen of Mean - Sarah Jeffery Music Beat Tiles”, “Queen of Mean - Sarah Jeffery Dream Tiles”, “Mean Median Mode Calculator”, “Mean Landlord”, “Mean and standard deviation”, “Queen of Mean - Sarah Jeffery Magic Beat Hop Tiles”, “I Want to Pursue the Mean Side Character!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mermaid”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mermaid